Skip to content
Sectors How it works Pricing Client stories

Insights

Companies Live signals Events Markets Trends Company lists
Log in
Platform Signal Tracker API Radar Book a 7-day Readout
Rokt mParticle logo — Turn customer data into customer joy.

Rokt mParticle

Turn customer data into customer joy.

Founded 2012 United States New York, United States 114 employees Series E Total: $272.03M Analytics, Automation +3

General Information

Company Name Rokt mParticle
Founded Year 2012
Location United States New York, United States
Founders / Decision Makers
Team member
Employees 114
Industries Analytics, Automation, Big Data +2
Funding Stage Series E
Social

BounceWatch is an independent company data service, not affiliated with Rokt mParticle. To contact Rokt mParticle, visit mparticle.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does Rokt mParticle compare?

A PDF of Rokt mParticle and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting Rokt mParticle soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

About Rokt mParticle

mParticle, founded in 2012, positions itself at the forefront of the customer data platform (CDP) market by transforming the management of customer data into an essential driver of business growth and customer satisfaction. With the compelling slogan, "Turn customer data into customer joy," the company delivers a robust, end-to-end platform that integrates data activation, security, and AI predictions.

Global brands such as HBO Max, Marks & Spencer, JetBlue, and SoFi leverage mParticle's capabilities to streamline decision-making by harnessing real-time data orchestration. Headquartered in the United States, the firm operates with a global workforce, strengthening its international reach and market intelligence.

Having raised nearly $300M in funding, with a prominent $150.00M Series E investment led by Permira, Mark Gretton, and Jake Bailey in October 2021, mParticle is strategically positioned for continued growth in the Analytics, Automation, Big Data, Data Analytics, and Enterprise Software sectors.

Business keywords: Customer Data Platform, Data Activation, AI Predictions, Customer Data Management, Mobile Data Management, Customer Segmentation, Multiscreen Identity Resolution, Third-Party Data Enrichment, Real-Time Data Streaming, Customer Data Infrastructure, Developer APIs, Data Orchestration, Data-Driven Decision Making, Global Brand Support

Funding Rounds & Investors (10)

View All
Funding Stage Amount Investors Lead Investors Date
Series E $150.00M 3
Permira
Permira, Mark Gretton +1
05 Oct 2021
Series D $45.00M 1
Arrowroot Capital
Arrowroot Capital
02 Mar 2020
Series D Undisclosed 3
10x Capital AKITUA
10x Capital, AKITUA +1
11 Dec 2019
Series C $35.00M 9
Bain Capital Ventures FJ Labs Harmony Partners
Bain Capital Ventures, FJ Labs +7
20 Sep 2017
Series B $17.50M 2
Bain Capital Ventures Social Capital
Bain Capital Ventures, Social Capital
13 Oct 2016
Series A $15.00M 5
Bowery Capital Golden Ventures Social Capital
Bowery Capital, Golden Ventures +3
12 Jan 2016
Debt Financing $4.31M -
02 Jul 2015
Seed Round $1.50M 8
Bowery Capital Battery Ventures Correlation Ventures
Bowery Capital, Battery Ventures +6
10 Oct 2014
Seed Round $3.00M 10
Bowery Capital Golden Ventures GV
Bowery Capital, Golden Ventures +8
15 Oct 2013
Seed Round $725.00K -
08 Aug 2013

Rokt mParticle Alternatives & Competitors

View All Alternatives
Rokt mParticle vs
Lotame
Lotame United States

Lotame is a global leader in data, identity, and technology, powering smarter, faster, easier digita...

Acquired
122 employees
Advertising, Analytics
Rokt mParticle vs
BlueConic
BlueConic United States

The Customer Growth Engine. Where data turns into growth.

156 employees
Analytics, Data Analytics
Rokt mParticle vs
Tealium
Tealium United States

We deliver trusted data for AI at enterprise scale

565 employees
API, Analytics
View all alternatives

FAQ About Rokt mParticle

Turn customer data into customer joy.
Rokt mParticle was founded in 2012.
Rokt mParticle is headquartered in New York, United States.
Rokt mParticle operates in Analytics, Automation, Big Data, Data Analytics and Enterprise Software. Its work centres on Customer Data Platform, Data Activation, AI Predictions and Customer Data Management.
Rokt mParticle has approximately 114 employees.
Rokt mParticle has completed 10 funding rounds, raising a total of $272.03M. The latest funding stage is Series E.
Top alternatives and competitors to Rokt mParticle include Lotame, BlueConic, Tealium, Lytics, LiveRamp. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Rokt mParticle and Lotame are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Rokt mParticle, https://bouncewatch.com/company/mparticle, updated 21 April 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Talk to an analyst Book a 7-day Readout