Amperity vs Rokt mParticle
Amperity
Turn customer data complexity into customer clarity
306 employees · est. 2016 · Seattle, United States
Rokt mParticle
Turn customer data into customer joy
114 employees · est. 2012 · New York, United States
Rokt mParticle is the older company (2016 vs 2012); Amperity is the larger of the two.
Side-by-Side Comparison
| Metric | Amperity | Rokt mParticle |
|---|---|---|
| Founded | ||
| Founded | 2016 | 2012 older |
| Headquarters | ||
| Headquarters | Seattle, United States | New York, United States |
| Employees | ||
| Employees | 306 larger | 114 |
| Industry | ||
| Industry | AI, Analytics, Big Data | Analytics, Automation, Big Data |
| Funding Stage | ||
| Funding Stage | Series D | Series E |
| Total Funding | ||
| Total Funding | $187.00M | $272.03M |
| Funding Rounds | ||
| Funding Rounds | 4 | 10 |
| Services | ||
| Services | Customer Data Cloud, AI-Driven Profile Building, Real-Time Customer Engagement, Data Pipeline Management, Data Sharing and Integration | Not tracked yet |
| Target Customers | ||
| Target Customers | Enterprise Brands, Marketing Executives, Business Analysts, Product Managers, Technical Users | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Customer Data CloudAI-powered Identity ResolutionData ModelsIntelligent AutomationCustomer InsightsRevenue Growth +8 | Customer Data PlatformData ActivationAI PredictionsCustomer Data ManagementMobile Data ManagementCustomer Segmentation +8 |
| Website | ||
| Website | amperity.com | mparticle.com |
About Amperity
Amperity, founded in 2016, is a standout player in the fields of AI, Analytics, and Big Data. This United States headquartered company specializes in transforming raw customer data into actionable insights through its Customer Data Cloud. By employing AI-powered identity resolution, Amperity enables...
About Rokt mParticle
mParticle, founded in 2012, positions itself at the forefront of the customer data platform (CDP) market by transforming the management of customer data into an essential driver of business growth and customer satisfaction. With the compelling slogan, "Turn customer data into customer joy," the comp...
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Compiled from the BounceWatch company index. We last looked at Amperity on 26 Mar 2026, and Rokt mParticle on 11 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
