Similarweb
Similarweb (NYSE:SMWB) powers businesses with the best digital data
1288 employees · est. 2009 · New York, United States
Similarweb is the older company (2019 vs 2009); Similarweb is the larger of the two.
Side-by-Side Comparison
| Metric | NCG | Similarweb |
|---|---|---|
| Founded | ||
| Founded | 2019 | 2009 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | New York, United States |
| Employees | ||
| Employees | 27 | 1288 larger |
| Industry | ||
| Industry | Cyber Security, Information Technology, Internet | AI, Analytics, Marketing |
| Funding Stage | ||
| Funding Stage | Seed | Post Ipo Secondary |
| Total Funding | ||
| Total Funding | Not tracked yet | $262.68M |
| Funding Rounds | ||
| Funding Rounds | 1 | 11 |
| Services | ||
| Services | Not tracked yet | Web and App Intelligence, Market and Competitor Analysis, SEO and PPC Strategy, Sales and Lead Enrichment, Consumer and Shopper Intelligence, Digital Advertising Intelligence, Data-as-a-Service, Advisory and Custom Reporting |
| Target Customers | ||
| Target Customers | Not tracked yet | Ecommerce Operators, Marketing Agencies, B2B Sales Teams, Retailers, Digital Advertisers, App Developers, Investors, Market Researchers |
| Taxonomy | ||
| Taxonomy | Digital Backbone, Urban Logistics, Enterprise Customers, Technology Management, Internet Of Things (IoT), Cyber Security, PropTech, Smart Buildings, Energy, Innovation | Digital Data Analytics, Market Intelligence, Web Traffic Monitoring, Mobile App Traffic Analysis, Digital Market Share Growth, Competitive Insights, Sales Intelligence, Investor Intelligence, ECommerce Intelligence, Digital Marketing Intelligence, SEO Insights, SEM/PPC Analytics, Audience Analysis, B2B Sales Prospecting, Alternative Data |
| Website | ||
| Website | ncg-global.com | similarweb.com |
About NCG
NCG is a UK-based startup that operates in the cybersecurity, information technology, and internet industries. The company was founded in 2019 and focuses on providing the digital backbone for the built environment, catering to real estate, urban logistics, and enterprise customers across the UK and...
About Similarweb
Similarweb (NYSE:SMWB) is a prominent player in the digital data industry, harnessing the power of digital insights to give businesses a competitive edge. Established in 2009 and headquartered in the United States, the company operates in key industries such as AI, Analytics, and Marketing. The com...
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Funding, hiring, leadership and stack changes at NCG and Similarweb — by email.
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Compiled from the BounceWatch company index. We last looked at NCG on 11 Sep 2024, and Similarweb on 16 Jan 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.