Similarweb
Similarweb (NYSE:SMWB) powers businesses with the best digital data
1288 employees · est. 2009 · New York, United States
Similarweb is the older company (2009 vs 2020); Similarweb is the larger of the two.
2 signals in the last 90 days
Side-by-Side Comparison
| Metric | Similarweb | Sparkers |
|---|---|---|
| Founded | ||
| Founded | 2009 older | 2020 |
| Headquarters | ||
| Headquarters | New York, United States | Belgium |
| Employees | ||
| Employees | 1288 larger | 47 |
| Industry | ||
| Industry | AI, Analytics, Marketing | Analytics, Gaming |
| Funding Stage | ||
| Funding Stage | Post Ipo Secondary | Not tracked yet |
| Total Funding | ||
| Total Funding | $262.68M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 11 | Not tracked yet |
| Services | ||
| Services | Web and App Intelligence, Market and Competitor Analysis, SEO and PPC Strategy, Sales and Lead Enrichment, Consumer and Shopper Intelligence, Digital Advertising Intelligence, Data-as-a-Service, Advisory and Custom Reporting | GSD (Game Sales Data), Audiences Insights, Cockpit Retail Data Solution |
| Target Customers | ||
| Target Customers | Ecommerce Operators, Marketing Agencies, B2B Sales Teams, Retailers, Digital Advertisers, App Developers, Investors, Market Researchers | Entertainment Publishers, Gaming Distributors, Video Game Publishers, Market Analysts, E-retailers |
| Taxonomy | ||
| Taxonomy | Digital Data Analytics, Market Intelligence, Web Traffic Monitoring, Mobile App Traffic Analysis, Digital Market Share Growth, Competitive Insights, Sales Intelligence, Investor Intelligence, ECommerce Intelligence, Digital Marketing Intelligence, SEO Insights, SEM/PPC Analytics, Audience Analysis, B2B Sales Prospecting, Alternative Data | Data Platform, Entertainment Industry, Market Insights, Sales Insights, Engagement Analytics, Advisory Services, Market Trends, Performance Assessment, Competition Analysis, Business Intelligence, Custom Solutions, Physical Business, Digital Business, Audience Measurement, Viewership Analytics |
| Website | ||
| Website | similarweb.com | sparkers.com |
About Similarweb
Similarweb (NYSE:SMWB) is a prominent player in the digital data industry, harnessing the power of digital insights to give businesses a competitive edge. Established in 2009 and headquartered in the United States, the company operates in key industries such as AI, Analytics, and Marketing. The com...
About Sparkers
Sparkers, founded in 2020, is a dynamic company poised at the intersection of Analytics and Gaming industries, with its headquarters in Belgium. The company positions itself as "The data platform of the Entertainment industry," offering a robust solution for data-driven decision-making. With a glob...
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Funding, hiring, leadership and stack changes at Similarweb and Sparkers — by email.
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Compiled from the BounceWatch company index. We last looked at Similarweb on 16 Jan 2026, and Sparkers on 6 Jul 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.