Side-by-Side Comparison
| Metric | Operad | Optimove |
|---|---|---|
| Founded | ||
| Founded | 2008 older | 2012 |
| Headquarters | ||
| Headquarters | Israel | New York, United States |
| Employees | ||
| Employees | 36 | 560 larger |
| Industry | ||
| Industry | Digital Media, Internet, Social Media | AI, Analytics, Automation |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Secondary Market |
| Total Funding | ||
| Total Funding | Not tracked yet | $95.00M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 2 |
| Services | ||
| Services | Not tracked yet | Optimove Orchestrate, Optimove Engage, AI Optimization, Digital Ads, In-App Messaging, Text Messaging, Web Push & Pop-Ups, Integrations, Smart Campaigns, Smart Search, Digital Experience Platform |
| Target Customers | ||
| Target Customers | Not tracked yet | iGaming Operators, Retailers, Forex Companies, Social Gaming Platforms, Mobile App Developers, CRM Marketers |
| Taxonomy | ||
| Taxonomy | Online Marketing, PPC, CRO, Web Analytics, ECommerce, Content Marketing, Conversion Rate Optimization, ROI Measurement, Internet Strategies, Online Branding, Reputation Management | Positionless Marketing, Customer Data Platform, Hyper-personalization, Customer Insights, Automated Journeys, Multi-channel Campaigns, Customer Retention, Predictive Analytics, Behavior Modeling, Customer Churn Prevention, LTV Maximization, Conversion Optimization, Micro-segmentation, Customer Engagement, Creative Automation |
| Website | ||
| Website | operad.com | optimove.com |
About Operad
Operad, founded in 2008 and headquartered in Israel, is a smart online marketing company with a focus on eCommerce and measurement. The company's slogan, "Smart Online Marketing," reflects its expertise in creating and executing performance strategies using a tailored mix of Social Media campaigns,...
About Optimove
Optimove, founded in 2012, is a groundbreaking player in the evolving landscape of marketing technology. As the self-proclaimed "leader in Positionless Marketing," the company empowers marketing teams to transcend traditional role-based constraints. By equipping marketers with tools that allow them...
We will tell you when either one moves
BounceWatch watches Operad and Optimove for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Operad and Optimove — by email.
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Compiled from the BounceWatch company index. We last looked at Operad on 12 Sep 2024, and Optimove on 2 Sep 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.