#paid
The creator marketplace where brands and creators connect, collaborate, and measure their creator marketing campaigns.
151 employees · est. 2013 · Toronto, Canada
ShopMy
Everything you need to build a world-class creator marketing program.
636 employees · est. 2020 · New York, United States
#paid is the older company (2013 vs 2020); ShopMy is the larger of the two.
Side-by-Side Comparison
| Metric | #paid | ShopMy |
|---|---|---|
| Founded | ||
| Founded | 2013 older | 2020 |
| Headquarters | ||
| Headquarters | Toronto, Canada | New York, United States |
| Employees | ||
| Employees | 151 | 636 larger |
| Industry | ||
| Industry | Content Creators, Social Media, Marketing | Platforms, Marketing |
| Funding Stage | ||
| Funding Stage | Series B | Series A |
| Total Funding | ||
| Total Funding | $25.42M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 9 | Not tracked yet |
| Services | ||
| Services | Creator-Brand Matching, Campaign Management, Analytics & Reporting, Content Production, Workflow Automation, Event Hosting, Media Mix Modeling | curated shopping experience, digital shops for creators, professional affiliate infrastructure, brand partnership facilitation, taste profile creation |
| Target Customers | ||
| Target Customers | Brands, Marketers, Agencies, Content Creators, Influencers, Digital Advertisers | shoppers interested in curated selections, creators seeking monetization opportunities, brands looking to collaborate with tastemakers, taste-driven consumers |
| Taxonomy | ||
| Taxonomy | Creator Marketplace, Brand Collaboration, Creator Marketing Campaigns, Vetted Creators, Algorithmic Matching, Omni-channel Marketing, Content Usage Rights, Fair Pricing, Business Performance Metrics, Customer Support, Managed Services, Social Media Product Placement, Creative Marketing Platform, Digital Media | Creator Marketing, Influencer Marketing, Affiliate Marketing, Brand Collaborations, Content Creators, Creator Economy, Premium Brands, Curated Creator Network, Direct Communication, Transparent Analytics, Effortless Seeding, Monetize Content, Automated Gifting, Data-driven Tools |
| Website | ||
| Website | hashtagpaid.com | shopmy.us |
About #paid
#paid, established in 2013 and headquartered in Canada, positions itself as a leading player in the intersection of Content Creators, Social Media, and Marketing industries. The company has carved a niche as a premier creator marketplace, facilitating seamless connections and collaborations between...
About ShopMy
ShopMy is an innovative startup founded in 2020, operating in the Platforms and Marketing industries. Based in the United States, ShopMy offers an all-encompassing, creator-centric ecosystem intended to connect top brands with influential creators. The company’s mission, encapsulated by their sloga...
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BounceWatch watches #paid and ShopMy for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at #paid and ShopMy — by email.
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Compiled from the BounceWatch company index. We last looked at #paid on 30 Apr 2026, and ShopMy on 28 Jan 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.