Side-by-Side Comparison
| Metric | #paid | TRIBE |
|---|---|---|
| Founded | ||
| Founded | 2013 | 2013 |
| Headquarters | ||
| Headquarters | Toronto, Canada | Australia |
| Employees | ||
| Employees | 151 | 111 |
| Industry | ||
| Industry | Content Creators, Social Media, Marketing | Content Creators, E-Commerce, Social Media |
| Funding Stage | ||
| Funding Stage | Series B | Series A |
| Total Funding | ||
| Total Funding | $25.42M | $13.66M |
| Funding Rounds | ||
| Funding Rounds | 9 | 3 |
| Services | ||
| Services | Creator-Brand Matching, Campaign Management, Analytics & Reporting, Content Production, Workflow Automation, Event Hosting, Media Mix Modeling | Platform for Creator Community Management, High-Performance Campaign Execution, Creator Community Collaboration, Real-Time Data Analysis and Insights, Customer Success Support |
| Target Customers | ||
| Target Customers | Brands, Marketers, Agencies, Content Creators, Influencers, Digital Advertisers | Brands, Marketing Agencies, Creators, Retailers |
| Taxonomy | ||
| Taxonomy | Creator Marketplace, Brand Collaboration, Creator Marketing Campaigns, Vetted Creators, Algorithmic Matching, Omni-channel Marketing, Content Usage Rights, Fair Pricing, Business Performance Metrics, Customer Support, Managed Services, Social Media Product Placement, Creative Marketing Platform, Digital Media | Creator Marketing, Influencer Marketing, Content Marketing, Branded Content, UGC (User-Generated Content), Social Media Influencers, Content Creators, Short-Form Video, Technology Platform, Campaign Management, Performance Measurement, Subscription Model, Pay-per-Use, International Expansion, Community Building |
| Website | ||
| Website | hashtagpaid.com | tribegroup.co |
About #paid
#paid, established in 2013 and headquartered in Canada, positions itself as a leading player in the intersection of Content Creators, Social Media, and Marketing industries. The company has carved a niche as a premier creator marketplace, facilitating seamless connections and collaborations between...
About TRIBE
TRIBE, founded in 2013 by Jules Lund in Australia, is at the forefront of the Creator Marketing industry. The company excels in bridging the gap between brands and diverse content creators, with emphasis on technological innovation and expert-driven solutions. Their strategy hinges on a 100% opt-in...
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Funding, hiring, leadership and stack changes at #paid and TRIBE — by email.
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Compiled from the BounceWatch company index. We last looked at #paid on 30 Apr 2026, and TRIBE on 28 Aug 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.