Pledg vs Smartpay

Pledg

Your business. Your payment facilities. And it works!

32 employees · est. 2016 · Paris, France

Smartpay

欲しい未来の、出発点。

18 employees · est. 2020 · Japan

Pledg is the older company (2016 vs 2020).

Side-by-Side Comparison

Metric	Pledg	Smartpay
Founded
Founded	2016 older	2020
Headquarters
Headquarters	Paris, France	Japan
Employees
Employees	32	18
Industry
Industry	Fintech, Payments	E-Commerce, Finance, Financial Services
Funding Stage
Funding Stage	Acquired	Seed
Total Funding
Total Funding	$66.20M	$9.50M
Funding Rounds
Funding Rounds	4	2
Taxonomy
Taxonomy	Buy Now Pay LaterEcommerce Payment SolutionsB2COmnichannel PaymentInstant FinancingConversion Rate Optimization +7	PaymentsBuy Now Pay LaterMobile PaymentsConsumer FinanceCredit CardsDigital Commerce +6
Website
Website	pledg.co	smartpay.co

About Pledg

Pledg, founded in 2016, is a French fintech innovating in the Payments sector. The company stands out by providing merchants with seamless digital Buy Now Pay Later solutions. These solutions aim to enhance conversion rates and sales by offering consumers an efficient and innovative purchasing journ...

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About Smartpay

Smartpay is a Japanese startup founded in 2021 with the slogan, "Our starting point." The company offers an all-in-one payment experience and interest-free buy now, pay later solution aimed at solving consumer payment challenges in Japan. Smartpay enables users to enjoy a seamless payment experience...

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Frequently Asked Questions

Pledg was founded in 2016, based in Paris, France, with 32 employees. Pledg, founded in 2016, is a French fintech innovating in the Payments sector. The company stands out by providing merchants with seamless digital Buy Now Pay Later solutions. These solutions aim to e. Smartpay was founded in 2020, based in Japan, with 18 employees. Smartpay is a Japanese startup founded in 2021 with the slogan, "Our starting point." The company offers an all-in-one payment experience and interest-free buy now, pay later solution aimed at solving.

Pledg has raised $66.20M and Smartpay $9.50M. Latest stage: Pledg Acquired, Smartpay Seed.

Both work in Fintech and Payments and list buy now pay later, merchant services and consumer finance among their focus areas.

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Compiled from the BounceWatch company index. We last looked at Pledg on 3 Aug 2026, and Smartpay on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.