Sharethrough
Bringing Human-Centric Technology to Programmatic Advertising
46 employees · est. 2008 · New York, United States
Sharethrough is the older company (2014 vs 2008).
Side-by-Side Comparison
| Metric | Readpeak | Sharethrough |
|---|---|---|
| Founded | ||
| Founded | 2014 | 2008 older |
| Headquarters | ||
| Headquarters | Helsinki, Finland | New York, United States |
| Employees | ||
| Employees | 36 | 46 |
| Industry | ||
| Industry | Not tracked yet | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Growth | Acquired |
| Total Funding | ||
| Total Funding | $290.00K | $28.00M |
| Funding Rounds | ||
| Funding Rounds | 3 | 7 |
| Services | ||
| Services | programmatic native advertising, video native solutions, omni-contextual targeting, ad campaign management, AI-powered ad creation | Omnichannel Ad Platform, Ad Enhancements, Sustainability Initiatives, Publisher Solutions, Innovative Ad Formats |
| Target Customers | ||
| Target Customers | marketers, digital agencies, publishers, brands, CMOs, digital marketing consultants | Advertisers, Brands, Media Agencies, Publishers, DSPs |
| Taxonomy | ||
| Taxonomy | Programmatic Native Advertising, Demand Platform, Content Driven Marketing, Automated Advertising, Optimized Content Marketing, Native Marketing, Ad-Tech, DSP (Demand-Side Platform), Premium News Sites, Advertiser-Publisher Platform, Industry Shaper, Marketing Technology, Advertising Agencies Collaboration | Programmatic Advertising, Omnichannel Ad Exchange, Native Advertising, Digital Media Monetization, Advertising Technology, Branded Content Distribution, User Experience Optimization, Sustainable Advertising Ecosystem, Non-interruptive Ad Formats, Video Advertising, Mobile Monetization, Content Distribution, Advertising Automation, Supply Side Platform, Technology Innovation |
| Website | ||
| Website | readpeak.com | sharethrough.com |
About Readpeak
Readpeak positions itself as a leader in the domain of programmatic native advertising, distinguishing itself through its rapid expansion within Northern Europe. Founded in 2014 and headquartered in Finland, Readpeak is experiencing impressive growth, currently operating across ten different markets...
About Sharethrough
Sharethrough, founded in 2008, has solidified its position as a leader in the programmatic advertising space through its strategic merger with District M in February 2021. Operating as a significant independent global ad exchange, Sharethrough innovatively connects publishers and advertisers while s...
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BounceWatch watches Readpeak and Sharethrough for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Readpeak and Sharethrough — by email.
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Compiled from the BounceWatch company index. We last looked at Readpeak on 13 Nov 2025, and Sharethrough on 20 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.