Side-by-Side Comparison
| Metric | Sellforte | XICA |
|---|---|---|
| Founded | ||
| Founded | 2017 | 2012 older |
| Headquarters | ||
| Headquarters | Espoo, Finland | Japan |
| Employees | ||
| Employees | 51 larger | 42 |
| Industry | ||
| Industry | Not tracked yet | Advertising, Analytics, Marketing |
| Funding Stage | ||
| Funding Stage | Unknown | Series E |
| Total Funding | ||
| Total Funding | $4.64M | $5.31B |
| Funding Rounds | ||
| Funding Rounds | 3 | 13 |
| Services | ||
| Services | Marketing Mix Modeling (MMM), Sellforte AI, Campaign and Budget Optimization, Incrementality Testing, Attribution Correction, Media Planner & Buyer Agents, Experiments Hub | Not tracked yet |
| Target Customers | ||
| Target Customers | Ecommerce Brands, Retail Brands, DTC Brands, Agencies, Digital Marketing Managers, Performance Marketing Teams, Insights & Analytics Specialists | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Marketing Mix Modeling, Ecommerce Analytics, Retail Analytics, D2C Brand Analytics, Causal Modeling, Bayesian Modeling, ROI Insights, Campaign Management, Marketing Optimization, Data-Driven Planning, Customer Insight, Advanced Analytics, Marketing Measurement, Media Analytics | Marketing Mix Modeling, Optimization, Data Visualization, Marketing Strategy, Japanese Market, Marketing Tools |
| Website | ||
| Website | sellforte.com | xica.net |
About Sellforte
Sellforte, founded in 2017, is a pioneering force in the realm of Marketing Mix Modeling (MMM). The company is headquartered in Finland and caters primarily to ecommerce, retail, and D2C brands. With the apt slogan "Unleash the impact," Sellforte provides a platform that reveals the true incremental...
About XICA
XICA is a Tokyo-based data science firm established in 2012, dedicated to enhancing insights and optimization for complex brands. It operates in the Advertising, Analytics, and Marketing industries and is renowned for its pioneering approach in blending data science with consulting. The company's f...
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Funding, hiring, leadership and stack changes at Sellforte and XICA — by email.
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Compiled from the BounceWatch company index. We last looked at Sellforte on 28 Apr 2026, and XICA on 24 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.