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XICA logo — Data science delivering insights, optimization, and results...

XICA

Data science delivering insights, optimization, and results to the most complex brands.

Founded 2012 Japan Japan 42 employees Series E Total: $5.31B Advertising, Analytics +1

General Information

Company Name XICA
Founded Year 2012
Location Japan Japan
Employees 42
Industries Advertising, Analytics, Marketing
Funding Stage Series E
Social

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About XICA

XICA is a Tokyo-based data science firm established in 2012, dedicated to enhancing insights and optimization for complex brands. It operates in the Advertising, Analytics, and Marketing industries and is renowned for its pioneering approach in blending data science with consulting.

The company's flagship products include MAGELLAN, the leading Marketing Mix Modeling (MMM) platform in Japan, employed by over 270 brands to optimize marketing expenditures, and COMPASS, a cutting-edge Consumer Mix Modeling (CMM) platform introduced in 2024.

With a team of skilled data scientists and strategic consultants, XICA specializes in converting analytical insights into actionable business strategies. In June 2022, the company secured a significant $35.09 million Series E investment from prominent investors such as DNX Ventures, SBI Investment, Investment Lab, and Cross Marketing. This investment underlines strong market confidence in XICA's ability to drive impactful marketing results and further innovate within the industry.

Business keywords: Marketing Mix Modeling, Optimization, Data Visualization, Marketing Strategy, Japanese Market, Marketing Tools

Funding Rounds & Investors (13)

View All
Funding Stage Amount Investors Lead Investors Date
Series E $35.09M 4
DNX Ventures SBI Investment Investment Lab
DNX Ventures, SBI Investment +2
01 Jun 2022
Series E ¥4.50B 2
DNX Ventures SBI Investment
DNX Ventures, SBI Investment
01 Feb 2022
Round Undisclosed 1
Cross Marketing Group
01 Jan 2021
Series D $11.52M 3
DNX Ventures NTT DoCoMo Ventures Sumitomo Mitsui Trust Investment
DNX Ventures, NTT DoCoMo Ventures +1
01 Sep 2020
Early VC ¥450.00M -
01 Jan 2018
Early VC Undisclosed -
01 Mar 2016
Early VC ¥200.00M -
01 May 2015
Early VC Undisclosed -
01 Dec 2014
Early VC ¥100.00M -
01 Jan 2014
Early VC $100.00K 1
Aucfan
01 Jul 2013

View All 13 Funding Rounds

XICA Alternatives & Competitors

View All Alternatives
XICA vs
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XICA vs
Leavened
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Also compare with: XICA vs Exactag Exactag View all alternatives

FAQ About XICA

Data science delivering insights, optimization, and results to the most complex brands.
XICA was founded in 2012.
XICA is headquartered in Japan.
XICA operates in Advertising, Analytics and Marketing. Its work centres on Marketing Mix Modeling, Optimization, Data Visualization and Marketing Strategy.
XICA has approximately 42 employees.
XICA has completed 13 funding rounds, raising a total of $5.31B. The latest funding stage is Series E.
Top alternatives and competitors to XICA include in4mation insights, Slingwave, Leavened, Exactag, INDARU. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
XICA and in4mation insights are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for XICA, https://bouncewatch.com/company/xica, updated 24 March 2026. When citing, please name BounceWatch and link this page.

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