Exactag
Marketing Performance Platform powered by unique data collection and best-of-breed algorithms.
39 employees · est. 2011 · Dusseldorf, Germany
XICA
Data science delivering insights, optimization, and results to the most complex brands.
42 employees · est. 2012 · Japan
Exactag is the older company (2011 vs 2012).
Side-by-Side Comparison
| Metric | Exactag | XICA |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2012 |
| Headquarters | ||
| Headquarters | Dusseldorf, Germany | Japan |
| Employees | ||
| Employees | 39 | 42 |
| Industry | ||
| Industry | Advertising, Analytics, Automation | Advertising, Analytics, Marketing |
| Funding Stage | ||
| Funding Stage | Seed | Series E |
| Total Funding | ||
| Total Funding | Not tracked yet | $5.31B |
| Funding Rounds | ||
| Funding Rounds | 2 | 13 |
| Services | ||
| Services | Data Collection, Model Harmonization, Data Enrichment, Marketing Mix Modeling, Multi-Touch Attribution, Advanced Analytics, Automated Optimization | Not tracked yet |
| Target Customers | ||
| Target Customers | Marketing Professionals, Data Analysts, Enterprises with Complex Marketing Channels, E-commerce Platforms, Digital Advertisers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Marketing Attribution, Marketing Performance Optimization, Data-driven Decision Making, SaaS For Marketers, Digital And Non-digital Advertising, Real-time Attribution, Marketing Mix Modeling, Cross-channel Measurement, Marketing Data Integration, ROI Optimization, Multichannel Attribution, Budget Allocation, Media-mix Modeling, Cookieless Measurement, Future-proof Measurement | Marketing Mix Modeling, Optimization, Data Visualization, Marketing Strategy, Japanese Market, Marketing Tools |
| Website | ||
| Website | exactag.com | xica.net |
About Exactag
Exactag, established in 2011 and headquartered in Germany, is revolutionizing the way marketers assess their advertising endeavors. The company positions itself as a Marketing Performance Platform, utilizing a unique approach that combines data accuracy and advanced algorithms. Tailored for sectors...
About XICA
XICA is a Tokyo-based data science firm established in 2012, dedicated to enhancing insights and optimization for complex brands. It operates in the Advertising, Analytics, and Marketing industries and is renowned for its pioneering approach in blending data science with consulting. The company's f...
We will tell you when either one moves
BounceWatch watches Exactag and XICA for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Exactag and XICA — by email.
Frequently Asked Questions
Compare Exactag with someone else
Start typing a company name or domain.
Related Comparisons
Compiled from the BounceWatch company index. We last looked at Exactag on 16 Mar 2026, and XICA on 24 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.