Exactag vs XICA
Exactag
Marketing Performance Platform powered by unique data collection and best-of-breed algorithms
39 employees · est. 2011 · Dusseldorf, Germany
XICA
Data science delivering insights, optimization, and results to the most complex brands
42 employees · est. 2012 · Japan
Exactag is the older company (2011 vs 2012).
Side-by-Side Comparison
| Metric | Exactag | XICA |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2012 |
| Headquarters | ||
| Headquarters | Dusseldorf, Germany | Japan |
| Employees | ||
| Employees | 39 | 42 |
| Industry | ||
| Industry | Advertising, Analytics, Automation | Advertising, Analytics, Marketing |
| Funding Stage | ||
| Funding Stage | Seed | Series E |
| Total Funding | ||
| Total Funding | Not tracked yet | $5.31B |
| Funding Rounds | ||
| Funding Rounds | 2 | 13 |
| Services | ||
| Services | Data Collection, Model Harmonization, Data Enrichment, Marketing Mix Modeling, Multi-Touch Attribution, Advanced Analytics, Automated Optimization | Not tracked yet |
| Target Customers | ||
| Target Customers | Marketing Professionals, Data Analysts, Enterprises with Complex Marketing Channels, E-commerce Platforms, Digital Advertisers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Marketing AttributionMarketing Performance OptimizationData-driven Decision MakingSaaS For MarketersDigital And Non-digital AdvertisingReal-time Attribution +9 | Marketing Mix ModelingOptimizationData VisualizationMarketing StrategyJapanese MarketMarketing Tools |
| Website | ||
| Website | exactag.com | xica.net |
About Exactag
Exactag, established in 2011 and headquartered in Germany, is revolutionizing the way marketers assess their advertising endeavors. The company positions itself as a Marketing Performance Platform, utilizing a unique approach that combines data accuracy and advanced algorithms. Tailored for sectors...
About XICA
XICA is a Tokyo-based data science firm established in 2012, dedicated to enhancing insights and optimization for complex brands. It operates in the Advertising, Analytics, and Marketing industries and is renowned for its pioneering approach in blending data science with consulting. The company's f...
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Compiled from the BounceWatch company index. We last looked at Exactag on 16 Mar 2026, and XICA on 24 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
