ShopBack
APAC's leading shopping, rewards, & payments platform: Shop, earn, pay & save with ShopBack at 20,000 stores.
950 employees · est. 2014 · Garhshankar, Singapore
Swagbucks
Swagbucks is the fun rewards program that gives you free gift cards and cash for the everyday things.
172 employees · est. 2008 · El Segundo, United States
Swagbucks is the older company (2014 vs 2008); ShopBack is the larger of the two.
Side-by-Side Comparison
| Metric | ShopBack | Swagbucks |
|---|---|---|
| Founded | ||
| Founded | 2014 | 2008 older |
| Headquarters | ||
| Headquarters | Garhshankar, Singapore | El Segundo, United States |
| Employees | ||
| Employees | 950 larger | 172 |
| Industry | ||
| Industry | E-Commerce, CRM and Sales | Advertising, Crypto, Digital Media |
| Funding Stage | ||
| Funding Stage | Series F | Not tracked yet |
| Total Funding | ||
| Total Funding | $355.00M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 9 | Not tracked yet |
| Services | ||
| Services | Cashback Tracking, Shopper Loyalty Programs, E-commerce Partnership Solutions, Mobile App Services, Browser Extension for Cashback | Cashback and rewards program, Online surveys for monetization, Promotional deals and coupon distribution, Gift card redemptions, Browser extension for user convenience, Mobile app for accessibility, Game and entertainment monetization |
| Target Customers | ||
| Target Customers | Online Shoppers, Travel Enthusiasts, Retail Customers, Mobile App Users, Digital Platform Consumers | Consumers looking to earn cashback, Individuals seeking to earn rewards from online activities, People interested in completing market research surveys, Users of e-commerce platforms and online shopping |
| Taxonomy | ||
| Taxonomy | Cashback, Tech, Online Marketing, Discovery Shopping, Affiliate Marketing, FinTech, Payment Solutions, Rewards, Mobile App, IOS, Android, Smart Solutions, Shopping Platform, Cost-effective Marketing | Rewards Program, Gift Cards, Cashbacks, Online Shopping, Video Content Engagement, Online Surveys, Customer Loyalty, E-commerce Partnerships, Web Monetization, User Engagement, Affiliate Marketing |
| Website | ||
| Website | shopback.sg | swagbucks.com |
About ShopBack
ShopBack, founded in 2014, has emerged as APAC's leading shopping, rewards, and payments platform, significantly influencing the e-commerce landscape across the Asia-Pacific region. With a compelling slogan, "Shop, earn, pay & save with ShopBack at 20,000 stores," the company outlines its value prop...
About Swagbucks
Swagbucks, founded in 2008, is a unique player in the digital rewards space, offering a program that allows users to earn points through everyday online activities. Users can accumulate these points by shopping at popular retailers, watching videos, answering surveys, and exploring online deals. The...
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Funding, hiring, leadership and stack changes at ShopBack and Swagbucks — by email.
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Compiled from the BounceWatch company index. We last looked at ShopBack on 31 Mar 2026, and Swagbucks on 21 Aug 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.