SmartGuide vs SWAG'R Digital Media
SmartGuide
SmartGuide is a digital guide platform that turns every phone into a personal travel guide
44 employees · est. 2018 · Prague, Czech Republic
SWAG'R Digital Media
The premier augmented reality platform for instant brand activation and unparalleled fan engagement through live event maps
2-10 employees · est. 2013
SWAG'R Digital Media is the older company (2018 vs 2013); SmartGuide is the larger of the two.
Side-by-Side Comparison
| Metric | SmartGuide | SWAG'R Digital Media |
|---|---|---|
| Founded | ||
| Founded | 2018 | 2013 older |
| Headquarters | ||
| Headquarters | Prague, Czech Republic | Not tracked yet |
| Employees | ||
| Employees | 44 larger | 2-10 |
| Industry | ||
| Industry | Big Data, Content Creators, Entertainment | Advertising, Big Data, Creator Economy |
| Funding Stage | ||
| Funding Stage | Seed | Seed |
| Total Funding | ||
| Total Funding | $2.41M | $2.83M |
| Funding Rounds | ||
| Funding Rounds | 4 | 4 |
| Services | ||
| Services | AI-powered multilingual guides, Digital guide creation and publication, Visitor behavior insights, Self-guided audio tours, Augmented Reality integrations, In-app exposure for destinations | Not tracked yet |
| Target Customers | ||
| Target Customers | Tourism boards, Museums, Tourist attractions, Sightseeing tour operators, Inbound tour operators, Travel organizations | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Digital Travel GuidesAugmented RealityMobile ApplicationTourism TechnologyGamificationMultimedia Content +9 | Augmented RealitySDKBrand ActivationFan EngagementGeolocation TechnologyGamification +8 |
| Website | ||
| Website | smart-guide.org | swagrdigitalmedia.com |
About SmartGuide
SmartGuide, founded in 2018 and headquartered in the Czech Republic, is disrupting the Travel and Tourism sector with its innovative approach to guided tours. The company's platform transforms smartphones into personal travel guides, offering an engaging alternative to traditional brochures and sign...
About SWAG'R Digital Media
SWAG'R Digital Media is an augmented reality platform aiming to revolutionize brand activation and fan engagement at live events. Founded in 2013, the company's slogan "The premier augmented reality platform for instant brand activation and unparalleled fan engagement through live event maps" embodi...
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Compiled from the BounceWatch company index. We last looked at SmartGuide on 5 Apr 2026, and SWAG'R Digital Media on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.