SmartGuide vs SWAG'R Digital Media

SmartGuide logo

SmartGuide

SmartGuide is a digital guide platform that turns every phone into a personal travel guide

44 employees · est. 2018 · Prague, Czech Republic

VS
SWAG'R Digital Media logo

SWAG'R Digital Media

The premier augmented reality platform for instant brand activation and unparalleled fan engagement through live event maps

2-10 employees · est. 2013

SWAG'R Digital Media is the older company (2018 vs 2013); SmartGuide is the larger of the two.

Side-by-Side Comparison

SmartGuide SWAG'R Digital Media
Founded
2018 2013 older
Headquarters
Prague, Czech Republic Not tracked yet
Employees
44 larger 2-10
Industry
Big Data, Content Creators, Entertainment Advertising, Big Data, Creator Economy
Funding Stage
Seed Seed
Total Funding
$2.41M $2.83M
Funding Rounds
4 4
Services
AI-powered multilingual guides, Digital guide creation and publication, Visitor behavior insights, Self-guided audio tours, Augmented Reality integrations, In-app exposure for destinations Not tracked yet
Target Customers
Tourism boards, Museums, Tourist attractions, Sightseeing tour operators, Inbound tour operators, Travel organizations Not tracked yet
Taxonomy
Digital Travel GuidesAugmented RealityMobile ApplicationTourism TechnologyGamificationMultimedia Content +9 Augmented RealitySDKBrand ActivationFan EngagementGeolocation TechnologyGamification +8
Website
smart-guide.org swagrdigitalmedia.com
SmartGuide logo

About SmartGuide

SmartGuide, founded in 2018 and headquartered in the Czech Republic, is disrupting the Travel and Tourism sector with its innovative approach to guided tours. The company's platform transforms smartphones into personal travel guides, offering an engaging alternative to traditional brochures and sign...

SWAG'R Digital Media logo

About SWAG'R Digital Media

SWAG'R Digital Media is an augmented reality platform aiming to revolutionize brand activation and fan engagement at live events. Founded in 2013, the company's slogan "The premier augmented reality platform for instant brand activation and unparalleled fan engagement through live event maps" embodi...

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Frequently Asked Questions

SmartGuide was founded in 2018, based in Prague, Czech Republic, with 44 employees. SmartGuide, founded in 2018 and headquartered in the Czech Republic, is disrupting the Travel and Tourism sector with its innovative approach to guided tours. The company's platform transforms smartph. SWAG'R Digital Media was founded in 2013, with 2-10 employees. SWAG'R Digital Media is an augmented reality platform aiming to revolutionize brand activation and fan engagement at live events. Founded in 2013, the company's slogan "The premier augmented reality p.
SmartGuide has raised $2.41M and SWAG'R Digital Media $2.83M. Latest stage: SmartGuide Seed, SWAG'R Digital Media Seed.
Both work in Big Data and VR/AR and list augmented reality and gamification among their focus areas.

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Compiled from the BounceWatch company index. We last looked at SmartGuide on 5 Apr 2026, and SWAG'R Digital Media on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.

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