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SmartGuide logo — SmartGuide is a digital guide platform that turns every phon...

SmartGuide

SmartGuide is a digital guide platform that turns every phone into a personal travel guide.

Founded 2018 Czech Republic Czech Republic 44 employees Seed Total: $2.41M Big Data, Content Creators +4

General Information

Company Name SmartGuide
Founded Year 2018
Location Czech Republic Czech Republic
Founders / Decision Makers
Team member
Employees 44
Industries Big Data, Content Creators, Entertainment +3
Funding Stage Seed
Business Model B2B, B2C, Platform
Revenue Model Subscription, Usage Based, Licensing
Social

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About SmartGuide

SmartGuide, founded in 2018 and headquartered in the Czech Republic, is disrupting the Travel and Tourism sector with its innovative approach to guided tours. The company's platform transforms smartphones into personal travel guides, offering an engaging alternative to traditional brochures and signs. By integrating gamification, audio narration, and Augmented Reality (AR), SmartGuide enhances user interaction and brings destinations to life.

The company extends its services to travelers, tourist attractions, and professional guides alike, providing a scalable solution for multimedia guide creation. In doing so, SmartGuide supports content digitization while allowing guides to monetize their expertise.

With its last funding round—a €1.00M Seed Round on 20 September 2022—SmartGuide seeks further investment and partnerships to expand its reach within the Big Data, Content Creators, and Entertainment industries. The platform stands poised for growth, capitalizing on its unique technological application in the evolving travel market.

Business keywords: Digital Travel Guides, Augmented Reality, Mobile Application, Tourism Technology, Gamification, Multimedia Content, Cultural Heritage, Geolocation, Audio Narration, Smart Data Analytics, Content Creation Platform, Passive Income for Guides, Tourism Content Digitization, User Engagement, Equity-free Funding

Services & Products

AI-powered multilingual guides
Digital guide creation and publication
Visitor behavior insights
Self-guided audio tours
Augmented Reality integrations
In-app exposure for destinations

Target Customers

Tourism boards Museums Tourist attractions Sightseeing tour operators Inbound tour operators Travel organizations

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round €1.00M -
20 Sep 2022
Equity Crowdfunding £673.89K 1
Seedrs
23 Apr 2021
Pre Seed Round $683.92K 1
Grouport Ventures
Grouport Ventures
31 Jan 2019
Pre Seed Round €53.00K 1
Danube Angels
Danube Angels
02 Jul 2018

SmartGuide Alternatives & Competitors

SmartGuide vs
SWAG'R Digital Media
SWAG'R Digital Media

The premier augmented reality platform for instant brand activation and unparalleled fan engagement...

Seed
2-10 employees
Advertising, Big Data
Compare SmartGuide vs SWAG'R Digital Media
SmartGuide vs
AR Trails
AR Trails Armenia

The AR Trails mobile app revolutionizes travel experience with AR

3 employees
Education, Travel and Tourism
Compare SmartGuide vs AR Trails

FAQ About SmartGuide

SmartGuide is a digital guide platform that turns every phone into a personal travel guide.
SmartGuide was founded in 2018.
SmartGuide is headquartered in Czech Republic.
SmartGuide operates in Big Data, Content Creators, Entertainment, Hospitality, Travel and Tourism and VR/AR. Its work centres on Digital Travel Guides, Augmented Reality, Mobile Application and Tourism Technology. Its customers include Tourism boards, Museums and Tourist attractions.
SmartGuide has a B2B, B2C and Platform business model. Its revenue comes from Subscription, Usage Based and Licensing.
SmartGuide has approximately 44 employees.
SmartGuide has completed 4 funding rounds, raising a total of $2.41M. The latest funding stage is Seed.
SmartGuide offers: AI-powered multilingual guides, Digital guide creation and publication, Visitor behavior insights, Self-guided audio tours, Augmented Reality integrations, In-app exposure for destinations.
Top alternatives and competitors to SmartGuide include SWAG'R Digital Media, AR Trails. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
SmartGuide and SWAG'R Digital Media are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for SmartGuide, https://bouncewatch.com/company/smartguide, updated 5 April 2026. When citing, please name BounceWatch and link this page.

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