Smartpay vs Splitit
Splitit
Splitit powers the next generation of Buy Now, Pay Later (BNPL) through our merchant-branded Installments-as-a-Service
80 employees · est. 2012 · Atlanta, United States
Splitit is the older company (2020 vs 2012); Splitit is the larger of the two.
Side-by-Side Comparison
| Metric | Smartpay | Splitit |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2012 older |
| Headquarters | ||
| Headquarters | Japan | Atlanta, United States |
| Employees | ||
| Employees | 18 | 80 larger |
| Industry | ||
| Industry | E-Commerce, Finance, Financial Services | Finance, Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Seed | IPO |
| Total Funding | ||
| Total Funding | $9.50M | $337.30M |
| Funding Rounds | ||
| Funding Rounds | 2 | 11 |
| Services | ||
| Services | Not tracked yet | Payment plans using existing credit cards, No-interest instalments, Buy Now Pay Later (BNPL) services, E-commerce payment integration, Secure transaction processes |
| Target Customers | ||
| Target Customers | Not tracked yet | Shoppers, Merchants, E-commerce businesses, Financial institutions |
| Taxonomy | ||
| Taxonomy | PaymentsBuy Now Pay LaterMobile PaymentsConsumer FinanceCredit CardsDigital Commerce +6 | Buy Now Pay Later (BNPL)Installments-as-a-ServiceMerchant-branded PaymentsPoint Of Sale IntegrationCredit Card RewardsInterest-free Installments +8 |
| Website | ||
| Website | smartpay.co | splitit.com |
About Smartpay
Smartpay is a Japanese startup founded in 2021 with the slogan, "Our starting point." The company offers an all-in-one payment experience and interest-free buy now, pay later solution aimed at solving consumer payment challenges in Japan. Smartpay enables users to enjoy a seamless payment experience...
About Splitit
Splitit, founded in 2012, is at the forefront of the financial technology industry, offering a sophisticated approach to the Buy Now, Pay Later (BNPL) market through its innovative Installments-as-a-Service platform. Unlike traditional BNPL solutions, Splitit integrates seamlessly at the point of sa...
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Compiled from the BounceWatch company index. We last looked at Smartpay on 11 Sep 2024, and Splitit on 28 Oct 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
