Splitit, founded in 2012, is at the forefront of the financial technology industry, offering a sophisticated approach to the Buy Now, Pay Later (BNPL) market through its innovative Installments-as-a-Service platform. Unlike traditional BNPL solutions, Splitit integrates seamlessly at the point of sale, supporting card networks, issuers, and acquirers with a singular network API. This modern solution addresses the shortcomings of legacy BNPL systems, empowering consumers to retain their cherished credit card rewards and control their payment installments.
Headquartered in the United States, Splitit targets the Finance, Financial Services, Fintech, Payments, and Retail industries. The company recently boosted its financial standing with a $50.00M post-IPO equity investment from Motive Partners (as of August 1, 2023). This funding reflects strong investor confidence and highlights its promising role in reshaping payment solutions for both merchants and consumers.