Splitit logo — Splitit powers the next generation of Buy Now, Pay Later (BN...

Splitit

Splitit powers the next generation of Buy Now, Pay Later (BNPL) through our merchant-branded Installments-as-a-Service.

Founded 2012 United States Atlanta, United States 80 employees IPO Total: $337.30M Finance, Financial Services +3

General Information

Company Name Splitit
Founded Year 2012
Location United States Atlanta, United States
Employees 80
Industries Finance, Financial Services, Fintech +2
Funding Stage IPO
Social

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About Splitit

Splitit, founded in 2012, is at the forefront of the financial technology industry, offering a sophisticated approach to the Buy Now, Pay Later (BNPL) market through its innovative Installments-as-a-Service platform. Unlike traditional BNPL solutions, Splitit integrates seamlessly at the point of sale, supporting card networks, issuers, and acquirers with a singular network API. This modern solution addresses the shortcomings of legacy BNPL systems, empowering consumers to retain their cherished credit card rewards and control their payment installments.

Headquartered in the United States, Splitit targets the Finance, Financial Services, Fintech, Payments, and Retail industries. The company recently boosted its financial standing with a $50.00M post-IPO equity investment from Motive Partners (as of August 1, 2023). This funding reflects strong investor confidence and highlights its promising role in reshaping payment solutions for both merchants and consumers.

Business keywords: Buy Now Pay Later (BNPL), Installments-as-a-Service, Merchant-branded payments, Point of sale integration, Credit card rewards, Interest-free installments, Cart abandonment reduction, E-commerce solutions, Payment gateway integration, Consumer credit, Omnichannel retail, Embedded finance, White label solutions, Card-linked payment solutions

Services & Products

Payment plans using existing credit cards
No-interest instalments
Buy Now Pay Later (BNPL) services
E-commerce payment integration
Secure transaction processes

Target Customers

Shoppers Merchants E-commerce businesses Financial institutions

Funding Rounds & Investors (11)

View All
Funding Stage Amount Investors Lead Investors Date
Post-IPO Equity $50.00M 1
Motive Partners
01 Aug 2023
Private Placement VC $10.50M -
01 Sep 2022
Post-IPO Debt $150.00M 1
Goldman Sachs
01 Feb 2021
Private Placement VC $71.50M -
01 Aug 2020
Post-IPO Equity $30.00M -
01 May 2019
IPO Undisclosed -
01 Jan 2019
Convertible Note $11.00M -
01 Oct 2015
Debt Financing $10.00M -
01 May 2015
Round Undisclosed 1
RTL Group Investments
01 Jan 2015
Angel Undisclosed -
01 Apr 2013

View All 11 Funding Rounds

Splitit Alternatives & Competitors

View All Alternatives
Splitit vs
Zip Co
Zip Co Australia

Unlocking financial potential, together.

IPO
1012 employees
Finance, Financial Services
Splitit vs

欲しい未来の、出発点。

Seed
18 employees
E-Commerce, Finance
Splitit vs
Scalapay
Scalapay Ireland

Take your time to enjoy, take your time to pay | Buy Now, Pay Later

Series B
256 employees
Fintech, Payments

FAQ About Splitit

Splitit powers the next generation of Buy Now, Pay Later (BNPL) through our merchant-branded Installments-as-a-Service.
Splitit was founded in 2012.
Splitit is headquartered in Atlanta, United States.
Splitit operates in Finance, Financial Services, Fintech, Payments and Retail. Its work centres on Buy Now Pay Later (BNPL), Installments-as-a-Service, Merchant-branded payments and Point of sale integration. Its customers include Shoppers, Merchants and E-commerce businesses.
Splitit has approximately 80 employees.
Splitit has completed 11 funding rounds, raising a total of $337.30M. The latest funding stage is IPO.
Splitit offers: Payment plans using existing credit cards, No-interest instalments, Buy Now Pay Later (BNPL) services, E-commerce payment integration, Secure transaction processes.
Top alternatives and competitors to Splitit include Zip Co, Smartpay, Scalapay, Payright, Telr. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Splitit and Zip Co are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Splitit, https://bouncewatch.com/company/splitit, updated 28 October 2025. When citing, please name BounceWatch and link this page.

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