Splitit
Splitit powers the next generation of Buy Now, Pay Later (BNPL) through our merchant-branded Installments-as-a-Service.
80 employees · est. 2012 · Atlanta, United States
Sunbit
Financial technology for real life. We're available in over 40,000 locations & growing.
547 employees · est. 2016 · Los Angeles, United States
Splitit is the older company (2012 vs 2016); Sunbit is the larger of the two.
Side-by-Side Comparison
| Metric | Splitit | Sunbit |
|---|---|---|
| Founded | ||
| Founded | 2012 older | 2016 |
| Headquarters | ||
| Headquarters | Atlanta, United States | Los Angeles, United States |
| Employees | ||
| Employees | 80 | 547 larger |
| Industry | ||
| Industry | Finance, Financial Services, Fintech | E-Commerce, Finance, Fintech |
| Funding Stage | ||
| Funding Stage | IPO | Debt Financing |
| Total Funding | ||
| Total Funding | $337.30M | $769.97M |
| Funding Rounds | ||
| Funding Rounds | 11 | 8 |
| Services | ||
| Services | Payment plans using existing credit cards, No-interest instalments, Buy Now Pay Later (BNPL) services, E-commerce payment integration, Secure transaction processes | Not tracked yet |
| Target Customers | ||
| Target Customers | Shoppers, Merchants, E-commerce businesses, Financial institutions | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Buy Now Pay Later (BNPL), Installments-as-a-Service, Merchant-branded Payments, Point Of Sale Integration, Credit Card Rewards, Interest-free Installments, Cart Abandonment Reduction, E-commerce Solutions, Payment Gateway Integration, Consumer Credit, Omnichannel Retail, Embedded Finance, White Label Solutions, Card-linked Payment Solutions | Point-of-sale Lending, Credit Card, Consumer Finance, Point-of-sale Financing, Technology, Next-gen Financial Services, Alternative Finance, Credit Approval Technology, Retail Financing, Consumer Credit, Service Financing, Payment Flexibility, Consumer Privacy, NMLS Authorized Lender |
| Website | ||
| Website | splitit.com | sunbit.com |
About Splitit
Splitit, founded in 2012, is at the forefront of the financial technology industry, offering a sophisticated approach to the Buy Now, Pay Later (BNPL) market through its innovative Installments-as-a-Service platform. Unlike traditional BNPL solutions, Splitit integrates seamlessly at the point of sa...
About Sunbit
Sunbit is a financial technology startup that has been providing solutions for real-life expenses since its establishment in 2016. The company's slogan, "Financial technology for real life," encapsulates its mission of easing the burden of expenses for individuals. With its innovative technology, Su...
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Compiled from the BounceWatch company index. We last looked at Splitit on 28 Oct 2025, and Sunbit on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.