Trustmary vs Warmly, (acquired by HubSpot)
Trustmary
Collect, analyze, and showcase authentic customer feedback and reviews
27 employees · est. 2015 · Jyvaskyla, Finland
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Warmly, (acquired by HubSpot)
Warm up your TAM with AI Agents that drive leads to your website then increase your conversion rate with Inbound Agent
53 employees · est. 2020 · San Francisco, United States
Trustmary is the older company (2015 vs 2020); Warmly, (acquired by HubSpot) is the larger of the two.
Side-by-Side Comparison
| Metric | Trustmary | Warmly, (acquired by HubSpot) |
|---|---|---|
| Founded | ||
| Founded | 2015 older | 2020 |
| Headquarters | ||
| Headquarters | Jyvaskyla, Finland | San Francisco, United States |
| Employees | ||
| Employees | 27 | 53 larger |
| Industry | ||
| Industry | SaaS, Marketing, Media | IT, Information Technology, Platforms |
| Funding Stage | ||
| Funding Stage | Seed | Acquired |
| Total Funding | ||
| Total Funding | $2.23M | $21.50M |
| Funding Rounds | ||
| Funding Rounds | 2 | 6 |
| Services | ||
| Services | Feedback and Review Collection, Automated Customer Insights, Review Showcase on Digital Platforms, AI Analysis for Feedback, Integration with CRMs and Tools | AI Chatbot, Lead Routing, Personalized Landing Pages, Live Human Chat, AI Call Agent, Real-time Alerts, Dynamic Audience Building, Context Graph |
| Target Customers | ||
| Target Customers | Executives, Marketing Professionals, Service and Operations Teams, Sales Teams, Home Improvement Companies, Multilocation Companies, B2B Services, B2C Services, Real Estate Agencies, Travel and Tourism | Sales Leaders/CROs, Marketing/Demand Generation Teams, RevOps Teams, SDR Teams, Startups, Mid-Market Companies, Enterprise Companies |
| Taxonomy | ||
| Taxonomy | Customer FeedbackReview ManagementNPS MeasurementSocial ProofConversion Rate OptimizationCX +8 | AI AgentsLead GenerationConversion Rate OptimizationAutonomous Revenue OrchestrationSales EnablementCustomer Identification +9 |
| Website | ||
| Website | trustmary.com | warmly.ai |
About Trustmary
Trustmary, founded in 2015 and headquartered in Finland, operates in the SaaS, Marketing, and Media industries. The startup's core value proposition lies in its ability to help businesses collect, analyze, and showcase authentic customer feedback and reviews. This platform is indispensable for compa...
About Warmly, (acquired by HubSpot)
Warmly, now acquired by HubSpot, is a vibrant player in the IT and SaaS sectors, showcasing innovation through its unique AI-driven solutions aimed at optimizing customer engagement. Founded in 2020, the company has quickly made strides in the Information Technology and Marketing space, targeting ef...
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Compiled from the BounceWatch company index. We last looked at Trustmary on 13 Nov 2025, and Warmly, (acquired by HubSpot) on 29 Sep 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
