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Warmly, (acquired by HubSpot) logo — Warm up your TAM with AI Agents that drive leads to your web...

Warmly, (acquired by HubSpot)

Warm up your TAM with AI Agents that drive leads to your website then increase your conversion rate with Inbound Agent

Founded 2020 United States San Francisco, United States 53 employees Acquired Total: $21.50M IT, Information Technology +4

General Information

Company Name Warmly, (acquired by HubSpot)
Founded Year 2020
Location United States San Francisco, United States
Founders / Decision Makers
Team member
Employees 53
Industries IT, Information Technology, Platforms +3
Funding Stage Acquired
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Service Fee
Offices as of Sep 2026
San Francisco, United States
Social

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AI Insight

Bounce Watch AI
2 months ago

Warmly, has recently been acquired by HubSpot, marking a significant strategic exit and integration into a major marketing and sales platform. Post-acquisition, the company is actively hiring for seven positions and has undergone a substantial website update, indicating an immediate focus on integration and scaling its AI-driven solutions within HubSpot's broader ecosystem.

Signal Types
Acquisition Hiring Product Update
Strategic Labels
Strategic Acquisition Post-Acquisition Integration AI Market Consolidation
Next Move: Integration
·
Impact: 10/10
·
Ideal For: VCs targeting strategic exits in AI Marketing SaaS

About Warmly, (acquired by HubSpot)

Warmly, now acquired by HubSpot, is a vibrant player in the IT and SaaS sectors, showcasing innovation through its unique AI-driven solutions aimed at optimizing customer engagement. Founded in 2020, the company has quickly made strides in the Information Technology and Marketing space, targeting effective lead generation and conversion strategies.

Their offering, which promises to "Warm up your TAM with AI Agents," leverages artificial intelligence to significantly enhance website traffic, claiming a 10x increase via its Outbound and TAM Agent tools. The real standout, though, is the Inbound Agent, highlighted for tripling conversion rates while continuously improving its effectiveness.

Operating out of the United States, Warmly's proactive approach to identifying and engaging potential customers has culminated in its acquisition by HubSpot Ventures on 01 June 2026. This strategic move underscores the product's potential impact and value, aligning with HubSpot's vision for enhanced CRM and sales solutions.

Business keywords: AI Agents, Lead Generation, Conversion Rate Optimization, Autonomous Revenue Orchestration, Sales Enablement, Customer Identification, Buying Intent Monitoring, Real-time Engagement, SMB Revenue Teams, B2B Intent Data, Revenue Optimization, Data Aggregation, Website Traffic Growth, Qualified Lead Connection, Sales Conversation Automation

Services & Products

AI Chatbot
Lead Routing
Personalized Landing Pages
Live Human Chat
AI Call Agent
Real-time Alerts
Dynamic Audience Building
Context Graph

Target Customers

Sales Leaders/CROs Marketing/Demand Generation Teams RevOps Teams SDR Teams Startups Mid-Market Companies Enterprise Companies

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition Undisclosed 1
HubSpot Ventures
HubSpot Ventures
01 Jun 2026
Series A $6.00M 3
Felicis Ventures NFX RTP Global
Felicis Ventures, NFX +1
01 Feb 2025
Series A $11.00M 5
Felicis Ventures F-Prime Capital NFX
Felicis Ventures, F-Prime Capital +3
01 Oct 2023
Seed $2.40M 1
F-Prime Capital
F-Prime Capital
01 Jul 2021
Seed $2.10M 6
Matchstick Ventures Y Combinator NFX
Matchstick Ventures, Y Combinator +4
01 Aug 2020
Seed Undisclosed 1
Techstars
Techstars
01 Jan 2020

Latest News

View All
Conversion Raises $28 Million in Series A — Thesaasnews.com
Conversion Raises $28 Million in Series A
Thesaasnews.com Aug 04, 2025
Warmly raises $6M Series A extension to optimise SMB engagement — Tech
Warmly raises $6M Series A extension to optimise SMB engagement
Tech Feb 04, 2025
Why NFX Invested in Warmly: Harnessing AI to End the Cold Call — Nfx.com
Why NFX Invested in Warmly: Harnessing AI to End the Cold Call
Nfx.com Oct 20, 2023

Warmly, (acquired by HubSpot) Alternatives & Competitors

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Warmly, (acquired by HubSpot) vs
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Warmly, (acquired by HubSpot) vs
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Lead Forensics is software for turbo-charged lead generation

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Warmly, (acquired by HubSpot) vs
Snitcher
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Uncover your hidden website visitors

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FAQ About Warmly, (acquired by HubSpot)

Warm up your TAM with AI Agents that drive leads to your website then increase your conversion rate with Inbound Agent
Warmly, (acquired by HubSpot) was founded in 2020.
Warmly, (acquired by HubSpot) is headquartered in San Francisco, United States.
Warmly, (acquired by HubSpot) operates in IT, Information Technology, Platforms, SaaS, Marketing and CRM and Sales. Its work centres on AI Agents, Lead Generation, Conversion Rate Optimization and Autonomous Revenue Orchestration. Its customers include Sales Leaders/CROs, Marketing/Demand Generation Teams and RevOps Teams.
Warmly, (acquired by HubSpot) has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Warmly, (acquired by HubSpot) has approximately 53 employees.
Warmly, (acquired by HubSpot) has completed 6 funding rounds, raising a total of $21.50M. The latest funding stage is Acquired.
Warmly, (acquired by HubSpot) offers: AI Chatbot, Lead Routing, Personalized Landing Pages, Live Human Chat, AI Call Agent, Real-time Alerts, Dynamic Audience Building, Context Graph.
Top alternatives and competitors to Warmly, (acquired by HubSpot) include ZoomInfo, Lead Forensics, Snitcher, ResponseiQ, Callpalooza. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Warmly, (acquired by HubSpot) and ZoomInfo are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Warmly, (acquired by HubSpot), https://bouncewatch.com/company/warmly, updated 29 September 2026. When citing, please name BounceWatch and link this page.

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