XOS Digital
Enhancing sports performance through advanced video editing, data analysis, and audio-visual systems, serving teams and organizations across Canada and Europe.
51-200 employees · est. 1999
Under Armour is the older company (1996 vs 1999); Under Armour is the larger of the two.
Side-by-Side Comparison
| Metric | Under Armour | XOS Digital |
|---|---|---|
| Founded | ||
| Founded | 1996 older | 1999 |
| Headquarters | ||
| Headquarters | Baltimore, United States | Not tracked yet |
| Employees | ||
| Employees | 12905 larger | 51-200 |
| Industry | ||
| Industry | Internet, Sports, Apparel | Analytics, Music, Sports |
| Funding Stage | ||
| Funding Stage | IPO | Series Unknown |
| Total Funding | ||
| Total Funding | $1.36B | $93.00M |
| Funding Rounds | ||
| Funding Rounds | 4 | 12 |
| Services | ||
| Services | Online Retail, Sports Apparel Manufacturing, Footwear Design, Retail Collaboration, Customer Rewards Program | Not tracked yet |
| Target Customers | ||
| Target Customers | Athletes, Fitness Enthusiasts, General Sports Participants, Active Youth, Outdoor Adventurers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Performance Apparel, Footwear, Sports Innovation, Athlete Focus, Equality In Sports, Bold Innovations, Digital Fitness Solutions, HeatGear Technology, ColdGear Technology, AllSeasonGear, Risk-taking Culture, Team Celebrations, Ethical Practices | Sports Technology, Video Editing, Audio-Visual Systems, Sports Software Solutions, Content Licensing, High School Football Recruiting, Sports Analytics, Athletic Administration, Sports Organizations, Team Performance Enhancement, Sports Video Technology, North Billerica, Lake Mary, Massachusetts |
| Website | ||
| Website | underarmour.com | xosdigital.com |
About Under Armour
Under Armour, founded in 1996, is an enduring presence in the Internet, Sports, Apparel, and Logistics and Delivery industries, headquartered in the United States. Known for its slogan, "Under Armour Makes You Better," the company is dedicated to enhancing athletic performance through innovative sol...
About XOS Digital
XOS Digital is a company specializing in enhancing sports performance through advanced video editing, data analysis, and audio-visual systems, catering to teams and organizations across Canada and Europe. Founded in 1999, the company is headquartered in North Billerica, Massachusetts, with an additi...
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Compiled from the BounceWatch company index. We last looked at Under Armour on 11 May 2026, and XOS Digital on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.