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Affirm logo — We create honest financial products that improve lives.

Affirm

We create honest financial products that improve lives.

Founded 2012 United States San Francisco, United States 3213 employees IPO Total: $5.40B Financial Services, Fintech +2

General Information

Company Name Affirm
Founded Year 2012
Location United States San Francisco, United States +8
Employees 3213
Industries Financial Services, Fintech, Lending and Investments +1
Funding Stage IPO
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Market Expansion Sep 04, 2026

Affirm is undergoing global growth, with a focus on expanding its presence in the UK market.

Event Participation Sep 04, 2026

Affirm's SVP of Product Vishal Kapoor recently participated in a candid discussion with leaders in the UK.

Major Customer Win Aug 28, 2026

Affirm added Costco as a new customer in the UK market, expanding its merchant reach.

New Partnership Aug 28, 2026

Affirm rolled out its Stripe integration, expanding reach to more merchants and their customers.

Growth Metrics Aug 28, 2026

Affirm reported 27.8M active consumers, up 21% YoY, with transactions per consumer up 20%.

Revenue Metrics Aug 28, 2026

Since its launch in 2021, Shop Pay Installments, powered by Affirm, has facilitated billions of dollars in purchases by millions of shoppers.

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AI Insight

Bounce Watch AI
2 months ago

Affirm is demonstrating robust international expansion and strategic market penetration, particularly in the UK through an expanded partnership with Stripe. This aggressive global growth strategy is complemented by the CEO's focus on engineering-led innovation and AI, signaling a future-oriented approach to disruptive financial technology, sustained by recent post-IPO debt financing. The company's recent customer win and significant website update further underscore its continuous efforts to enhance its offerings and market presence.

Signal Types
Expansion Partnership Funding Innovation Product Update
Strategic Labels
Global Expansion Strategic Partnerships Fintech Innovation
Next Move: Product Development
·
Impact: 9/10
·
Ideal For: Global Fintech Investors, Public Market Growth Funds

About Affirm

Affirm, founded in 2012 and headquartered in the United States, operates at the forefront of the Financial Services and Fintech sectors, specifically focusing on Lending and Investments as well as Payments. With the slogan "We create honest financial products that improve lives," Affirm leverages cutting-edge technology to disrupt traditional financial services and offers consumers simple, transparent product options.

The company maintains a strong commitment to remote work, with offices in major global cities like Chicago, New York City, and San Francisco, amongst others. This approach not only aids talent acquisition but has become integral to their operational strategy.

Their most recent financing came in the form of a Post IPO Debt investment from New York Life on 01 October 2025, showing continued investor confidence in their growth trajectory. Affirm's value proposition lies in its innovative approach to financial technology and its potential to further scale within the global markets.

Taxonomy: installment loans, point of sale, consumer empowerment, credit alternatives, transparent payments, merchant partnerships, retail finance, interest-free payments, remote-first company, engineering, operations, fintech innovation, digital finance

Services & Products

Installment Payment Plans
Affirm Card Services
Affirm Money Account
Virtual Card Issuance

Target Customers

Shoppers Retail Businesses Developers

Funding Rounds & Investors (16)

View All
Funding Stage Amount Investors Lead Investors Date
Post Ipo Debt •••••• - 01 Jun 2026
Post Ipo Debt •••••• 1
Investor
01 Oct 2025
Post Ipo Debt •••••• 1 •••• •••• 01 Jun 2025
Post Ipo Convertible •••••• - 01 Nov 2021
Post Ipo Debt •••••• 1
Investor
01 Aug 2021

View All 16 Funding Rounds

Latest News

View All
Fintech start-up Payoneer to go public via SPAC led by Bancorp founder Betsy Cohen — Cnbc.com
Fintech start-up Payoneer to go public via SPAC led by Bancorp founder Betsy Cohen
Cnbc.com Feb 03, 2021
Payhawk Becomes First Ever Bulgarian Unicorn After Raising $100M in a Round Led by Lightspeed Ventur... — Businesswire.com
Payhawk Becomes First Ever Bulgarian Unicorn After Raising $100M in a Round Led by Lightspeed Venture Partners, Valuing the Company at $1bn
Businesswire.com Mar 01, 2022
Payhawk Becomes First Ever Bulgarian Unicorn After Raising $100M — Ffnews.com
Payhawk Becomes First Ever Bulgarian Unicorn After Raising $100M
Ffnews.com Mar 01, 2022
Inside IN3 CEO's quest to build a socially responsible BNPL scaleup — Siliconcanals.com
Inside IN3 CEO's quest to build a socially responsible BNPL scaleup
Siliconcanals.com Sep 13, 2022
Justin Overdorff — Lsvp.com
Justin Overdorff
Lsvp.com Jul 24, 2023
Walmart-backed fintech One introduces buy now, pay later as it prepares bigger push into lending — Cnbc
Walmart-backed fintech One introduces buy now, pay later as it prepares bigger push into lending
Cnbc Apr 23, 2024

Affirm Alternatives & Competitors

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Affirm vs
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Affirm vs
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FAQ About Affirm

We create honest financial products that improve lives.
Affirm was founded in 2012.
Affirm is headquartered in San Francisco, United States.
Affirm operates in the following industries: Financial Services, Fintech, Lending and Investments, Payments.
Affirm has approximately 3213 employees.
Affirm has completed 16 funding rounds, raising a total of $5.40B. The latest funding stage is IPO.
Affirm offers: Installment Payment Plans, Affirm Card Services, Affirm Money Account, Virtual Card Issuance.
Top alternatives and competitors to Affirm include BECU, Zilla, Repare Therapeutics, Zype, Hundy, Inc.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Affirm and BECU are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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