Anorak is a forward-thinking player in the Insurtech sector, utilizing data science and machine learning to enhance consumer interactions with life insurance. Founded in 2017 and headquartered in the United Kingdom, the company has developed a platform that serves as a smart insurance companion, offering consumers tailored advice rather than tempting them with the simplest or cheapest plans.
Their unique approach encourages consumers to understand their individual circumstances and risks, promoting informed decision-making. This positions Anorak as a trusted advisor rather than just a policy provider.
In its most recent financial round on 03 June 2021, the company secured a £5.00M Venture Round investment. Contributing investors include prominent names like Triple Point Ventures, Outward VC, and Kamet, showcasing significant backing and confidence from industry leaders.