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Assertive Yield B.V. logo — Empowering publishers through cutting-edge AI-based Revenue...

Assertive Yield B.V.

Empowering publishers through cutting-edge AI-based Revenue Optimization tools and driving sustainable growth

Founded 2019 The Netherlands The Netherlands 50 employees AI, Analytics +5

General Information

Company Name Assertive Yield B.V.
Founded Year 2019
Location The Netherlands The Netherlands
Founders / Decision Makers
Team member
Employees 50
Industries AI, Analytics, Data Analytics +4
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Hiring 1 role posted in the month to 25 Sep 2026
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Feature Release Sep 24, 2026

Assertive Yield B.V. is highlighting a set of new features including AI dynamic flooring, no-code control over the ad stack, real-time analytics, and zero-latency traffic shaping to complement exis…

Key Hire Sep 23, 2026

Assertive Yield B.V. has announced two key hires: Shez Iqbal as Senior Director, Global App Monetisation and Jack Watt as Lead Sales Engineer, EMEA.

Event Participation Sep 22, 2026

Assertive Yield B.V. is participating as an attendee at the OnlineAdSummit, with Richard Ottoy and Kerstin Laute present.

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About Assertive Yield B.V.

Assertive Yield B.V., founded in 2019 and headquartered in The Netherlands, has positioned itself as a leader in the digital media and publishing industry. With its slogan, "Empowering publishers through cutting-edge AI-based Revenue Optimization tools and driving sustainable growth," the company focuses on leveraging AI and Machine Learning to provide innovative solutions for publishers.

Their flagship product, AY Next-Gen Publisher Tech Platform, offers a comprehensive toolkit that includes an AY Prebid Server and Yield Manager. These tools enable publishers to optimize monetization through server-side AI Traffic Shaping, Dynamic Flooring, and Integrated ID Solutions. The platform's strength lies in its Yield Intelligence feature, which centralizes revenue data, enhancing transparency and control.

Focused on long-term growth and improved user experience, Assertive Yield B.V. presents a promising investment opportunity in the rapidly evolving digital landscape by combining data analytics with cutting-edge technology.

Business keywords: AI-based revenue optimization, adtech, pubtech, server-side AI traffic shaping, dynamic flooring, header bidding, yield intelligence, yield management, ad network, real-time data analytics, programmatic advertising, identity solutions, adstack performance, user lifetime value, server-side wrapper

Services & Products

Comprehensive Ad Revenue Management
Holistic Ad Revenue Optimization
Programmatic Advertising Strategies
Demand Path Optimization
AI-Powered Revenue Predictions
Advanced Yield Analytics

Target Customers

Publishers SSPs (Supply Side Platforms) Ad Networks Media Buyers SEO Publishers E-commerce Websites Gaming Publishers

No funding data available for Assertive Yield B.V. yet.

Assertive Yield B.V. Alternatives & Competitors

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FAQ About Assertive Yield B.V.

Empowering publishers through cutting-edge AI-based Revenue Optimization tools and driving sustainable growth
Assertive Yield B.V. was founded in 2019.
Assertive Yield B.V. is headquartered in The Netherlands.
Assertive Yield B.V. operates in AI, Analytics, Data Analytics, Digital Media, Platforms, Publishing and Machine Learning. Its work centres on AI-based revenue optimization, adtech, pubtech and server-side AI traffic shaping. Its customers include Publishers, SSPs (Supply Side Platforms) and Ad Networks.
Assertive Yield B.V. has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
Assertive Yield B.V. has approximately 50 employees.
Assertive Yield B.V. offers: Comprehensive Ad Revenue Management, Holistic Ad Revenue Optimization, Programmatic Advertising Strategies, Demand Path Optimization, AI-Powered Revenue Predictions, Advanced Yield Analytics.
Top alternatives and competitors to Assertive Yield B.V. include MediaAlpha, Kubient, Serpstat. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Assertive Yield B.V. and MediaAlpha are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Assertive Yield B.V., https://bouncewatch.com/company/assertive-yield-bv, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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