Aura vs NortonLifeLock
Aura
A new approach to online safety– smart, simple, powered by AI
1264 employees · est. 2017 · Boston, United States
NortonLifeLock
Fortify your personal information with industry-leading identity theft protection and a $1 million guarantee
913 employees · est. 2005 · Tempe, United States
NortonLifeLock is the older company (2017 vs 2005); Aura is the larger of the two.
Side-by-Side Comparison
| Metric | Aura | NortonLifeLock |
|---|---|---|
| Founded | ||
| Founded | 2017 | 2005 older |
| Headquarters | ||
| Headquarters | Boston, United States | Tempe, United States |
| Employees | ||
| Employees | 1264 larger | 913 |
| Industry | ||
| Industry | Cyber Security, Information Technology, Privacy and Security | Cyber Security, IT, Information Technology |
| Funding Stage | ||
| Funding Stage | Series C+ | Post-IPO Secondary |
| Total Funding | ||
| Total Funding | $662.68M | $1.17B |
| Funding Rounds | ||
| Funding Rounds | 9 | 4 |
| Services | ||
| Services | Identity Theft Protection, Credit Monitoring, VPN & Online Privacy, Antivirus, Password Manager, Parental Controls & Safe Gaming | Not tracked yet |
| Target Customers | ||
| Target Customers | Families, Businesses, Parents, Individuals concerned about online safety, Victims of identity theft | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Identity Theft ProtectionScam ProtectionOnline Threat ProtectionFamily SafetyChild Safety AlertsAI-Powered Security +7 | Identity Theft ProtectionPersonal Information SecurityFraud DetectionCredit MonitoringIdentity Theft InsuranceFinancial Security +4 |
| Website | ||
| Website | aura.com | nortonlifelock.com |
About Aura
Aura is a promising player in the Cyber Security and Information Technology sectors, offering comprehensive protection against identity theft, scams, and online threats for families. Founded in 2017 and headquartered in the United States, the company specializes in solutions that blend Privacy and S...
About NortonLifeLock
LifeLock Inc., established in 2005, is a company in the United States that specializes in identity theft protection and operates out of Tempe, Arizona. For a monthly fee of $10, the company offers a service designed to detect fraudulent applications for various credit and non-credit related services...
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Compiled from the BounceWatch company index. We last looked at Aura on 29 Sep 2025, and NortonLifeLock on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
