Autometrics

Autometrics

Combining new car Shopper data with leading-edge data science to help automakers make better decisions

Founded 2000

Troy, United States 18 employees Data Analytics, Marketing

Autometrics is a data analytics company based in Troy, Michigan, with a core focus on the automotive sector. Since its establishment in 2000, the company has been at the forefront of aggregating real-time US new vehicle shopper data from over 150 third-party websites. Autometrics provides critical insights for automotive OEMs, agencies, and analysts, enabling them to track new vehicle demand at national, regional, and DMA levels. The company's proprietary shopper data offers a comprehensive and consistent measure of lower funnel demand in the US new vehicle market, akin to taking a real-time census of car buyers. Autometrics emphasizes the importance of accurate data and immediate results, investing in cutting-edge data management technology to deliver precise information efficiently. Autometrics' offerings extend to alerting clients of competitive threats and opportunities, determining incentive and marketing tactics, measuring media effectiveness, minimizing incentives, tracking sales conversion rates, monitoring cross-shopping activity, pricing vehicles, and optimizing inventory. The company has recently unveiled The Autometrics Report, an annual publication that presents key trends in new car demand, with an outlook to release regular editions through Autometrics Insights. This endeavor aims to provide stakeholders with valuable industry insights to aid in decision-making processes. Autometrics continues to be a pivotal player in revolutionizing automotive sales and marketing decision-making through its innovative use of data science and new car shopper data. For more information and access to the latest edition of Autometrics Insights, visit www.autometrics.com/insights.

FAQ About Autometrics

Combining new car Shopper data with leading-edge data science to help automakers make better decisions

Autometrics was founded in 2000.

Autometrics is headquartered in Troy, United States.

Autometrics operates in Data Analytics and Marketing. Its work centres on Automotive Demand, Shopper Conversion, Advertising Effectiveness and Marketing Mix Modelling.

Autometrics has approximately 18 employees.

Top alternatives and competitors to Autometrics include Interstate Analytics. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Autometrics and Interstate Analytics are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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