San Francisco, United States
Baton, with its evocative slogan "Enabling supply chain on autopilot," operates as Ryder's in-house product development group to revolutionize transportation and logistics through emerging technologies. Founded in 2019, the company merges the agility of a startup with the expansive reach akin to a Fortune 500 company.
Based in the United States, Baton manages a hefty $10B in freight, signaling its significant impact across the economic landscape. Its offerings include innovative software solutions improving supply chain efficiency for Ryder's extensive network of 50,000+ customers, including major global brands.
Since its acquisition by Ryder in 2022, Baton has spearheaded the creation of digital products poised for industry-leading innovation. Operating at startup velocity, it addresses pressing logistics challenges using AI and cutting-edge technology, capturing investor attention for its forward-thinking approach and deep-rooted industry influence, albeit without details of any last investment for potential stakeholders.
