Baton logo

Baton

Enabling supply chain on autopilot

99 employees · est. 2019 · San Francisco, United States

VS
Hwy Haul logo

Hwy Haul

We Move Produce Smarter!

35 employees · est. 2018 · Santa Clara, United States

Hwy Haul is the older company (2019 vs 2018); Baton is the larger of the two.

Side-by-Side Comparison

Baton Hwy Haul
Founded
2019 2018 older
Headquarters
San Francisco, United States Santa Clara, United States
Employees
99 larger 35
Industry
AI, Logistics, Supply Chain Logistics, Supply Chain, Transportation
Funding Stage
Series A Series Unknown
Total Funding
Not tracked yet $23.00M
Funding Rounds
Not tracked yet 6
Services
AI-powered supply chain solutions, Real-time supply chain monitoring, Collaborative logistics platform, Truck routing and scheduling optimization, Fleet management services Not tracked yet
Target Customers
Food & beverage industry, Tech companies, Automotive industry, Retail sector, Businesses requiring logistics solutions Not tracked yet
Taxonomy
Supply Chain Automation, Freight Management, AI In Logistics, Digital Platform Development, Transportation Efficiency, Fuel Optimization, Logistics Innovation, Data-Driven Logistics, Trucking Efficiency, Environmental Impact Reduction, Supply Chain Innovation, Emerging Technologies, Venture Backed Logistics, Startup Speed Operations, Freight Planning Solutions Digital Freight Platform, Fresh Produce Logistics, Refrigerated Carriers, Real-time Tracking, Cold-chain Monitoring, Food Wastage Reduction, Supply Chain Innovation, Transportation Technology, Logistics Optimization, Supply Chain Transparency
Website
baton.io hwyhaul.com
Baton logo

About Baton

Baton, with its evocative slogan "Enabling supply chain on autopilot," operates as Ryder's in-house product development group to revolutionize transportation and logistics through emerging technologies. Founded in 2019, the company merges the agility of a startup with the expansive reach akin to a F...

Hwy Haul logo

About Hwy Haul

Hwy Haul is a next-generation digital freight platform for fresh produce that connects Shippers directly with reliable Carriers and Truckers. Established in 2018 and headquartered in the United States, Hwy Haul's slogan "We Move Produce Smarter!" reflects its mission to revolutionize the Logistics a...

We will tell you when either one moves

BounceWatch watches Baton and Hwy Haul for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.

Watch both — free

Funding, hiring, leadership and stack changes at Baton and Hwy Haul — by email.

Frequently Asked Questions

Baton — Enabling supply chain on autopilot. Hwy Haul — We Move Produce Smarter!. Both companies operate in related markets but may differ in funding stage, team size, and product focus.
Baton has raised undisclosed funding while Hwy Haul has raised $23.00M.
Baton and Hwy Haul operate in overlapping markets and are frequently compared. Track both companies on Bounce Watch to monitor their growth signals in real time.

Compare Baton with someone else

Start typing a company name or domain.

Compiled from the BounceWatch company index. We last looked at Baton on 4 Apr 2026, and Hwy Haul on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.

One analytics cookie (Google Analytics). Cookie Policy