Behalf vs Goldex
Behalf
Behalf is an alternative financing provider on a mission to transform the way businesses buy and sell
37 employees · est. 2011 · New York, United States
Goldex
The world's only multi-dealer marketplace for allocated physical gold that offers an integration for fintechs
30 employees · est. 2014 · London, United Kingdom
Behalf is the older company (2011 vs 2014).
Side-by-Side Comparison
| Metric | Behalf | Goldex |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2014 |
| Headquarters | ||
| Headquarters | New York, United States | London, United Kingdom |
| Employees | ||
| Employees | 37 | 30 |
| Industry | ||
| Industry | B2B, Finance, Financial Services | Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Debt Financing | Venture round |
| Total Funding | ||
| Total Funding | $462.00M | $2.20M |
| Funding Rounds | ||
| Funding Rounds | 9 | 2 |
| Services | ||
| Services | Sports Betting, Live Casino, Virtual Sports, Casino Games, 1xGames | Mobile application for sports betting, Online casino services, In-app live sports streaming, Betting bonuses and promotions, User account management |
| Target Customers | ||
| Target Customers | Sports Enthusiasts, Casino Gamers, Esports Fans, Bingo Players, Online Gamblers | Bettors in India, Mobile device users interested in sports betting, Online casino gamers, Sports enthusiasts |
| Taxonomy | ||
| Taxonomy | Alternative FinancingB2B PaymentsNet TermsFlexible FinancingCash Flow ImprovementECommerce Integration +9 | Multi-dealer MarketplaceAllocated Physical GoldFinTech IntegrationEthical PricingGold Investing AppSmart Trading Technology +9 |
| Website | ||
| Website | behalf.com | goldexapp.com |
About Behalf
Behalf, established in 2011 and headquartered in the United States, positions itself as an innovative force in the B2B payments landscape. With the mission encapsulated in its slogan, "Behalf is an alternative financing provider on a mission to transform the way businesses buy and sell," the company...
About Goldex
Goldex, founded in 2014, is pioneering the financial services sector with its unique platform. Positioned as the world's only multi-dealer marketplace for allocated physical gold, it offers seamless integration for Fintech companies, enhancing their investment capabilities. Operating from its headqu...
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Compiled from the BounceWatch company index. We last looked at Behalf on 17 Oct 2025, and Goldex on 3 Jul 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
