Waltham, United States
Bigtincan has recently become part of Showpad, a leader in revenue effectiveness solutions. Renowned for its AI-native revenue effectiveness platform tailored for complex field-selling, Bigtincan's integration into Showpad expands its reach significantly, allowing it to better serve industrial sectors such as manufacturing, CPG, and medical devices.
Leveraging advanced AI, specifically GenieAI, and relying on highly reliable first-party data, Showpad unifies essential sales functions like content management, sales readiness, and revenue intelligence. This merger, officially sealed on October 1, 2025, caps a trajectory of growth for Bigtincan, founded back in 2011, as it joins forces with Showpad, a company rated highly by industry authorities such as Gartner and Forrester.
With headquarters in the United States and a robust client base of over 2,000 global organizations, this strategic merger promises to enhance operational synergies and expand market dominance for Showpad. A noteworthy endorsement by Showpad fortifies their position in the revenue effectiveness landscape.
