Products

Signal Tracker Data Platform Data Enrichment API Intelligence desk

Solutions

Inward Investment & Aftercare Deal Origination Executive Search Corporate Development Signal-Based Outbound Competitive Intelligence Funding Signals Competitor Monitoring For Sales Teams For Founders For Agencies For Investors

Explore

Companies Live Signals Markets Trends

Resources

Signal Checker Blog Integrations FAQ Contact Pricing
Login Book a demo
Billy Grace logo — AI Marketing Measurement, Analytics, and Optimization Platfo...

Billy Grace

AI Marketing Measurement, Analytics, and Optimization Platform

Founded 2021 The Netherlands The Netherlands 60 employees Unknown Total: $5.30M AI, Analytics +2

General Information

Company Name Billy Grace
Founded Year 2021
Location The Netherlands The Netherlands +1
Employees 60
Industries AI, Analytics, Marketing +1
Funding Stage Unknown
Social

Get notified when Billy Grace moves

Funding, new markets, leadership changes, hiring surges — one e-mail, only when something happens.

Free · no account needed

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Major Customer Win Sep 15, 2026

Billy Grace highlights how Draft Digital uses its MCP platform in daily operations, bringing incrementality and performance data into their analysis and budget decisions.

Event Participation Sep 15, 2026

Billy Grace is hosting a live session on Thursday 1 October featuring Tais Arslan, Aron Vischjager, and guest Lars Postmus, demonstrating AI agent capabilities with Billy Grace MCP.

New Partnership Sep 15, 2026

Billy Grace announced a partnership or integration with ChatGPT Ads, allowing users to connect and measure its performance within their platform.

Market Expansion Sep 10, 2026

Billy Grace announced a team expansion, hiring a Business Development Representative to grow its Benelux team.

Feature Release Sep 07, 2026

Incrementality testing is now live in Billy Grace, helping marketers determine if campaigns drive results or capture existing demand by pausing a channel in one region and measuring changes.

Get alerts when Billy Grace shows new signals

About Billy Grace

Billy Grace, founded in 2021, is a trailblazer in the realm of AI and Machine Learning, specifically tailored for the marketing sector. Heralded as "The future of marketing intelligence," it is redefining industry standards with its comprehensive platform that integrates analytics and optimization functionalities.

Headquartered in Amsterdam, The Netherlands, Billy Grace addresses prevalent marketing challenges such as disorganized data and inaccurate analytics. Their platform utilizes first-party data and AI-driven attribution models to offer precise, cross-channel tracking and analysis, while automating the decision-making process to enhance ROI.

Recently, the company secured a €3.00M Early VC investment from Fortino Capital Partners on 01 March 2025. As the marketing field undergoes rapid transformation, Billy Grace stands at the forefront, promising to revolutionize how marketers approach and solve industry challenges.

Taxonomy: marketing intelligence, online marketing measurement, analytics optimization, AI-driven decision-making, e-commerce solutions, attribution models, data organization, cross-channel analytics, first-party data tracking, AI automation, unified marketing measurement, multi-touch attribution, campaign optimization, customer ROI enhancement

Services & Products

AI marketing agent
Tracking and attribution
Analytics and insights
Budget optimization
Partner program for agencies

Target Customers

E-commerce businesses B2C brands Marketing agencies Performance marketers

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Early VC •••••• 1 •••• •••• 01 Mar 2025
Angel •••••• 1 •••• •••• 01 Feb 2024
Early VC •••••• 1
Investor
01 Jul 2023

Billy Grace Alternatives & Competitors

View All Alternatives
Billy Grace vs
Lifesight
Lifesight United States

Lifesight is the leader in Unified Marketing Measurement and the source of truth for marketing impac...

Seed
175 employees
Advertising, Analytics
Compare Billy Grace vs Lifesight
Billy Grace vs
Ruler Analytics
Ruler Analytics United Kingdom

Marketing measurement platform combining multi-touch attribution, marketing mix modelling & data-dri...

Unknown
12 employees
Analytics, Marketing
Compare Billy Grace vs Ruler Analytics
Billy Grace vs
LeadsRx by Unbounce
LeadsRx by Unbounce United States

Multi-touch attribution software for any marketing mix. 🎯 LeadsRx is a part of Unbounce go-to-marke...

Seed
8 employees
Advertising, Internet
Compare Billy Grace vs LeadsRx by Unbounce
View all alternatives

FAQ About Billy Grace

AI Marketing Measurement, Analytics, and Optimization Platform
Billy Grace was founded in 2021.
Billy Grace is headquartered in The Netherlands.
Billy Grace operates in the following industries: AI, Analytics, Marketing, Machine Learning.
Billy Grace has approximately 60 employees.
Billy Grace has completed 3 funding rounds, raising a total of $5.30M. The latest funding stage is Unknown.
Billy Grace offers: AI marketing agent, Tracking and attribution, Analytics and insights, Budget optimization, Partner program for agencies.
Top alternatives and competitors to Billy Grace include Lifesight, Ruler Analytics, LeadsRx by Unbounce, SegmentStream, Prescient AI . These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Billy Grace and Lifesight are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Don't just browse. Track.

Signal Tracker monitors Billy Grace and millions of companies for funding rounds, hiring surges, product changes, and 40+ signal types — so you never miss an opportunity.

See how it works

One analytics cookie (Google Analytics). Cookie Policy