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Billy Grace logo — AI Marketing Measurement, Analytics, and Optimization Platfo...

Billy Grace

AI Marketing Measurement, Analytics, and Optimization Platform

Founded 2021 The Netherlands The Netherlands 60 employees Total: $8.50M AI, Analytics +2

General Information

Company Name Billy Grace
Founded Year 2021
Location The Netherlands The Netherlands
Employees 60
Industries AI, Analytics, Marketing +1
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Hiring 5 roles posted in the month to 1 Nov 2026
Offices as of Sep 2026
Amsterdam, The Netherlands
Social

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A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Actively Hiring Oct 29, 2026

Hiring for 5 positions in the last 30 days.

Pricing Changed Oct 22, 2026

Billy Grace raised Launch from £449 to €499 and changed its terms from '< £20,000' to '< €25.000', raised Grow from £899 to €999 and changed its terms from '< £55,000' to '< €60.000', raised Expans…

Major Customer Win Oct 20, 2026

Billy Grace has welcomed Photobox as a new client, supporting their need for trusted attribution and AI-powered insights across multiple markets.

Event Participation Oct 16, 2026

Billy Grace will be participating as a speaker at Emerce eDay, with Steven Zwanen presenting on November 5, 2026.

New Partnership Oct 07, 2026

Billy Grace has partnered with Draft Digital for a joint session at the Shopping Today 2026 event.

Get alerts when Billy Grace shows new signals

About Billy Grace

Billy Grace, founded in 2021, is a trailblazer in the realm of AI and Machine Learning, specifically tailored for the marketing sector. Heralded as "The future of marketing intelligence," it is redefining industry standards with its comprehensive platform that integrates analytics and optimization functionalities.

Headquartered in Amsterdam, The Netherlands, Billy Grace addresses prevalent marketing challenges such as disorganized data and inaccurate analytics. Their platform utilizes first-party data and AI-driven attribution models to offer precise, cross-channel tracking and analysis, while automating the decision-making process to enhance ROI.

Recently, the company secured a €3.00M Early VC investment from Fortino Capital Partners on 01 March 2025. As the marketing field undergoes rapid transformation, Billy Grace stands at the forefront, promising to revolutionize how marketers approach and solve industry challenges.

Business keywords: marketing intelligence, online marketing measurement, analytics optimization, AI-driven decision-making, e-commerce solutions, attribution models, data organization, cross-channel analytics, first-party data tracking, AI automation, unified marketing measurement, multi-touch attribution, campaign optimization, customer ROI enhancement

Services & Products

AI marketing agent
Tracking and attribution
Analytics and insights
Budget optimization
Partner program for agencies

Target Customers

E-commerce businesses B2C brands Marketing agencies Performance marketers

Pricing

as listed on Oct 30, 2026

€499–3,250/month · custom plans on request

  • Launch: €499/month
  • Grow: €999/month
  • Expansion: €1,499/month
  • Scale: €1,999/month
Billy Grace's pricing page

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Early VC €3.20M 1
Fortino Capital
Fortino Capital
01 Jun 2026
Early VC €3.00M 1
Fortino Capital Partners
01 Mar 2025
Angel Undisclosed 1
Rob van Nuenen
01 Feb 2024
Early VC €2.30M 1
Fortino Capital
Fortino Capital
01 Jul 2023

Latest News

View All
Shopping Today 2026 preview: Billy Grace — Twinkle | Digital Commerce
Shopping Today 2026 preview: Billy Grace
Twinkle | Digital Commerce Sep 29, 2026
Cost per order drops 18% in 2025 Black Friday week, Billy Grace finds — PPC Land
Cost per order drops 18% in 2025 Black Friday week, Billy Grace finds
PPC Land Sep 26, 2026

Billy Grace Alternatives & Competitors

View All Alternatives
Billy Grace vs
Ruler Analytics
Ruler Analytics United Kingdom

Marketing measurement platform combining multi-touch attribution, marketing mix modelling & data-dri...

14 employees
Analytics, Marketing
Compare Billy Grace vs Ruler Analytics
Billy Grace vs
Prescient AI
Prescient AI United States

Helping brands scale spend confidently with AI-powered marketing mix models.

Series A
40 employees
Analytics, E-Commerce
Compare Billy Grace vs Prescient AI
Billy Grace vs
ROIVENUE™
ROIVENUE™ Czech Republic

ROIVENUE™ is an award-winning analytics, attribution and optimization suite for ecommerce.

Seed
20 employees
Analytics, Automation
Also compare with: Billy Grace vs Lifesight Lifesight Billy Grace vs InfiniGrow InfiniGrow View all alternatives

FAQ About Billy Grace

AI Marketing Measurement, Analytics, and Optimization Platform
Billy Grace was founded in 2021.
Billy Grace is headquartered in The Netherlands. As of Sep 2026, it also has offices in Amsterdam, The Netherlands.
Billy Grace operates in AI, Analytics, Marketing and Machine Learning. Its work centres on marketing intelligence, online marketing measurement, analytics optimization and AI-driven decision-making. Its customers include E-commerce businesses, B2C brands and Marketing agencies.
Billy Grace has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
As listed on Billy Grace's pricing page on Oct 30, 2026: €499–3,250/month · custom plans on request (Launch: €499/month; Grow: €999/month; Expansion: €1,499/month; Scale: €1,999/month).
Billy Grace has approximately 60 employees.
Billy Grace has completed 4 funding rounds, raising a total of $8.50M.
Billy Grace offers: AI marketing agent, Tracking and attribution, Analytics and insights, Budget optimization, Partner program for agencies.
Top alternatives and competitors to Billy Grace include Ruler Analytics, Prescient AI , ROIVENUE™, Eyk, Lifesight. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Billy Grace and Ruler Analytics are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Billy Grace, https://bouncewatch.com/company/billy-grace, updated 28 October 2026. When citing, please name BounceWatch and link this page.

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