Sweden
Bumbee Labs is a Swedish startup offering AI-driven foot traffic analytics to help businesses monetize their Wi-Fi. By capturing anonymous Wi-Fi signals from smart mobile phones, the company provides crowd insights applicable to both outdoor and indoor environments. The unique AI model and method have gained approval from the Swedish Data Inspection Authorities, ensuring compliance with GDPR regulations. It's worth noting that Bumbee Labs is the only European company with such approval.
Utilizing a highly sophisticated statistical method with elements of AI and Machine Learning, the company delivers accurate key performance indicators (KPIs) such as the number of visitors, dwell time, and paths, applicable on a zone level. The data is presented in both Bumbee Labs's dashboard and preferred business intelligence systems. Additionally, Bumbee Labs's data model can be implemented on existing Wi-Fi networks or networks specifically installed for crowd insights purposes.
Founded in 2011, the company operates within the AI, Analytics, IT, and Machine Learning industries. In June 2021, Bumbee Labs secured a kr21.00M Series A investment from Altitude Capital, further validating its potential in the market.
