Citi is a multinational banking and financial services corporation based in New York, United States, serving global clients, investors, and business organizations. With a focus on fintech and banking industries, Citi provides services such as banking and international services, wealth management, U.S. consumer cards, financial products, and market services.
Founded in 1812, Citi engages in banking, commercial and investment banking, wealth management, and capital markets, among other areas. It operates a business model that includes B2C, B2B, and platform strategies, generating revenue through service fees, transaction fees, and usage-based models.