Its focus lies in enabling customer-centric organizations to foster deeper relationships with their clientele through data and AI technologies, all while maintaining trust. CitizenMe aims to empower 100 million people within the next three years, with the goal of enhancing their lives through technology.
The company's proprietary offering, ZeroPartyData (eZPD), distinguishes them in the industry, serving as an enriched customer data stack. CitizenMe's platform, available at CitizenMe.com, showcases real-time insights derived from thousands of consenting individuals, offering a comprehensive view of their life data.
Furthermore, CitizenMe facilitates Collectives, enabling brands and charities to create secure, private-sharing communities to develop mutual value with their communities' data. Their 'edge-data' and 'edge-AI' technology is utilized by corporations as part of their customer data technology stack, leading to significant improvements in customer engagement and retention.
The company's recent Venture Round investment of £1.50M on 25 October 2021 saw participation from esteemed investors including 1818 Venture Capital, Northeast Venture Fund (NEVF), and Mercia Asset Management. In the coming years, CitizenMe's platform is set to be trialed as a source of clean, consented, and accurate customer data to train foundational generative AI models.