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Clay logo — Build on Clay. Grow anything.

Clay

Build on Clay. Grow anything.

Founded 2017 United States New York, United States 1580 employees Series D Total: $317.00M Marketing

General Information

Company Name Clay
Founded Year 2017
Location United States New York, United States
Employees 1580
Industries Marketing
Funding Stage Series D
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Offices as of Oct 2026
New York, United States
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Feature Release Oct 19, 2026

Clay introduced SOQL imports, allowing enterprise customers to precisely select Salesforce data for import into Clay, enhancing CRM data control.

New Partnership Oct 19, 2026

Clay has partnered with Notion to host a live AMA event, focusing on shared strategies for SDR automation, hiring, and tool adoption.

Major Customer Win Oct 15, 2026

Clay highlighted key customers and partners, including Anthropic, HubSpot, OpenAI, and Salesforce, building on their platform.

Event Participation Oct 14, 2026

Clay announced the upcoming Clay Cup 3, indicating plans to organize and elevate its next iteration.

Pivot Announced Oct 12, 2026

Clay is announcing a major pivot, moving from its previous focus as 'a spreadsheet with enrichments' to becoming 'the infrastructure layer for GTM'.

Clay a competitor of yours? Have our desk watch it

AI Insight

Bounce Watch AI
1 month ago

Clay is strategically enhancing its AI-powered GTM orchestration platform, evidenced by the launch of a new CLI feature integrating LLMs and recognition on Madrona's Intelligent Applications 40 list. This product evolution is matched by strong GTM execution, highlighted by a key Head of GTM Engineering hire and a recent $1M+ outbound sales pipeline generated by their GTME MVP. These developments, alongside a major customer successfully managing over 100K leads, signal robust product development, market traction, and readiness for scaling their AI-driven solutions.

Signal Types
Product Launch Hiring Traction Recognition
Strategic Labels
AI-driven Growth GTM Enhancement Product Innovation
Next Move: Hiring
·
Impact: 9/10
·
Ideal For: Growth Equity — AI-Powered GTM

About Clay

Clay, based in New York, United States, provides marketing solutions with a focus on data-driven insights and workflow automation. The company caters to GTM teams, sales and marketing professionals, data analysts, and B2B companies with expansive salesforces.

Founded in 2017, Clay offers services such as data centralization and orchestration, AI-driven account and lead research, automated ad audience synchronization, and sales prospecting and enrichment tools. It operates on a B2B SaaS platform model, earning revenue through subscription, usage-based, and tiered pricing structures.

Business keywords: Go-to-Market Strategy, Data-Driven Insights, AI Research Automation, B2B Contact Information, Firmographic Data, Workflow Automation, Data Integration, Sales Enablement, Market Intelligence, Growth Marketing, Data Aggregation, Business Analytics, Customer Insights, Sales Prospecting, Platform-as-a-Service

Services & Products

Data centralization and orchestration
AI-driven account and lead research
Automated ad audience synchronization
Sales prospecting and enrichment tools
Comprehensive data marketplace access

Target Customers

GTM teams Sales and marketing professionals Data analysts B2B companies with expansive salesforces Enterprises seeking automated workflows

Pricing

as listed on Nov 1, 2026

Free plan · $60–205/month

  • Free: free
  • Small Teams: $60/month
  • Recommended: $205/month
Clay's pricing page

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Series D $115.00M 1
Wellington Management
Wellington Management
01 Aug 2026
Series C $100.00M 7
Boldstart Ventures BoxGroup CapitalG
Boldstart Ventures, BoxGroup +5
01 Jun 2025
Series B $40.00M 4
Boldstart Ventures BoxGroup First Round Capital
Boldstart Ventures, BoxGroup +2
01 Jan 2025
Series B $46.00M 5
Boldstart Ventures BoxGroup First Round Capital
Boldstart Ventures, BoxGroup +3
01 Jun 2024
Series A $13.50M 1
Sequoia
01 Jun 2019
Seed $2.50M 6
Boldstart Ventures Abstract Ventures First Round Capital
Boldstart Ventures, Abstract Ventures +4
01 Jun 2017

Clay Alternatives & Competitors

View All Alternatives
Clay vs
Apollo.io
Apollo.io United States

Making world-class go-to-market accessible to everyone.

Series D
987 employees
Marketing
Clay vs
ZoomInfo
ZoomInfo United States

How Business Goes to Market

IPO
4179 employees
Analytics, IT
Clay vs
Truebase
Truebase United States

Less prospecting. More Selling.

Seed
6 employees
AI, Automation
View all alternatives

FAQ About Clay

Build on Clay. Grow anything.
Clay was founded in 2017.
Clay is headquartered in New York, United States.
Clay operates in Marketing. Its work centres on Go-to-Market Strategy, Data-Driven Insights, AI Research Automation and B2B Contact Information. Its customers include GTM teams, Sales and marketing professionals and Data analysts.
Clay has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
As listed on Clay's pricing page on Nov 1, 2026: Free plan · $60–205/month (Free: free; Small Teams: $60/month; Recommended: $205/month).
Clay has approximately 1580 employees.
Clay has completed 6 funding rounds, raising a total of $317.00M. The latest funding stage is Series D.
Clay offers: Data centralization and orchestration, AI-driven account and lead research, Automated ad audience synchronization, Sales prospecting and enrichment tools, Comprehensive data marketplace access.
Top alternatives and competitors to Clay include Apollo.io, ZoomInfo, Truebase, HockeyStack, SalesNexus CRM and Marketing Automation. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Clay and Apollo.io are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Clay, https://bouncewatch.com/company/clay-2, updated 12 October 2026. When citing, please name BounceWatch and link this page.

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