Cloudinary logo — Cloudinary helps brands manage, transform, optimize, and del...

Cloudinary

Cloudinary helps brands manage, transform, optimize, and deliver engaging visual experiences at scale.

Founded 2012 United States San Jose, United States 447 employees Post IPO Total: $100.00M Cloud Infrastructure, Digital Media +3

General Information

Company Name Cloudinary
Founded Year 2012
Location United States San Jose, United States
Founders / Decision Makers
Team member
Employees 447
Industries Cloud Infrastructure, Digital Media, Information Technology +2
Funding Stage Post IPO
Business Model SaaS, B2B, API
Revenue Model Usage Based, Subscription, Freemium
Social

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About Cloudinary

Cloudinary is a robust player in the realm of Cloud Infrastructure and Digital Media, founded in 2012 and headquartered in the United States. The company's slogan, "Cloudinary helps brands manage, transform, optimize, and deliver engaging visual experiences at scale," reflects its commitment to enhancing online media management.

With a mission to unleash the full potential of media, Cloudinary has emerged as an industry standard with over 80 billion assets under management, serving more than 11,000 customers and three million users globally. The platform is vital for developers, creators, and marketers aiming to elevate images and videos online, resulting in improved business outcomes like faster market delivery, enhanced user satisfaction, and elevated engagement and conversion rates.

In its latest financial move, Cloudinary secured a $100 million investment via the Secondary Market in February 2022, with participation from notable investors such as Blackstone and Blackstone Accelerates Growth.

Taxonomy: Visual Experiences, Image Management, Video Management, Digital Asset Management, AI-Based Technologies, Media Optimization, Media Transformation, Engagement and Conversions, Developers, Creators, Marketers, Cloud-Based Solutions, Performance Optimization, Composable Architecture, Content Delivery

Services & Products

Image & Video API Platform
AI-Powered Media Transformations
Digital Asset Management
Low-code Workflow Automation
Integrations with Technology Stacks

Target Customers

Developers E-commerce Businesses CX Professionals Media & Entertainment Companies Retail Industry

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Secondary Market $100.00M 2
Blackstone, Blackstone Accelerates Growth
01 Feb 2022
Secondary Market Undisclosed 2
Salesforce Ventures, Salesforce
01 Jan 2020
Secondary Market Undisclosed 1
Bessemer Venture Partners
01 Jan 2018
Secondary Market Undisclosed 1
Bessemer Venture Partners
01 Dec 2015

Cloudinary Alternatives & Competitors

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FAQ About Cloudinary

Cloudinary helps brands manage, transform, optimize, and deliver engaging visual experiences at scale.
Cloudinary was founded in 2012.
Cloudinary is headquartered in San Jose, United States.
Cloudinary operates in Cloud Infrastructure, Digital Media, Information Technology, SaaS and Marketing. Its work centres on Visual Experiences, Image Management, Video Management and Digital Asset Management. Its customers include Developers, E-commerce Businesses and CX Professionals.
Cloudinary has a SaaS, B2B and API business model. Its revenue comes from Usage Based, Subscription and Freemium.
Cloudinary has approximately 447 employees.
Cloudinary has completed 4 funding rounds, raising a total of $100.00M. The latest funding stage is Post IPO.
Cloudinary offers: Image & Video API Platform, AI-Powered Media Transformations, Digital Asset Management, Low-code Workflow Automation, Integrations with Technology Stacks.
Top alternatives and competitors to Cloudinary include Iterable, Scaleflex, Air, Kadiska, Zesty.io. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Cloudinary and Iterable are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Cloudinary, https://bouncewatch.com/company/cloudinary, updated 20 May 2026. When citing, please name BounceWatch and link this page.

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