Cloudinary vs Iterable
Cloudinary
Cloudinary helps brands manage, transform, optimize, and deliver engaging visual experiences at scale
447 employees · est. 2012 · San Jose, United States
Iterable
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands
871 employees · est. 2013 · San Francisco, United States
Cloudinary is the older company (2012 vs 2013); Iterable is the larger of the two.
Side-by-Side Comparison
| Metric | Cloudinary | Iterable |
|---|---|---|
| Founded | ||
| Founded | 2012 older | 2013 |
| Headquarters | ||
| Headquarters | San Jose, United States | San Francisco, United States |
| Employees | ||
| Employees | 447 | 871 larger |
| Industry | ||
| Industry | Cloud Infrastructure, Digital Media, Information Technology | AI, Mobile, SaaS |
| Funding Stage | ||
| Funding Stage | Post IPO | Series E |
| Total Funding | ||
| Total Funding | $100.00M | $342.20M |
| Funding Rounds | ||
| Funding Rounds | 4 | 7 |
| Services | ||
| Services | Image & Video API Platform, AI-Powered Media Transformations, Digital Asset Management, Low-code Workflow Automation, Integrations with Technology Stacks | AI & Agentic Intelligence, Campaign Management, Consumer Engagement, Data-Informed Strategy, Marketing Efficiency Improvement |
| Target Customers | ||
| Target Customers | Developers, E-commerce Businesses, CX Professionals, Media & Entertainment Companies, Retail Industry | Marketing Teams, Enterprise Brands, Retail & E-commerce Businesses, Fintech Companies, Online Marketplaces |
| Taxonomy | ||
| Taxonomy | Visual ExperiencesImage ManagementVideo ManagementDigital Asset ManagementAI-Based TechnologiesMedia Optimization +9 | AI Customer EngagementEnterprise Scale SolutionsIntelligent PersonalizationCross-Channel ExperiencesData-Driven MarketingReal-Time Engagement +8 |
| Website | ||
| Website | cloudinary.com | iterable.com |
About Cloudinary
Cloudinary is a robust player in the realm of Cloud Infrastructure and Digital Media, founded in 2012 and headquartered in the United States. The company's slogan, "Cloudinary helps brands manage, transform, optimize, and deliver engaging visual experiences at scale," reflects its commitment to enha...
About Iterable
Iterable is a prominent player in the AI-driven customer engagement space, established in 2013 and headquartered in the United States. They offer a platform designed for enterprise scale that enables businesses to turn data into action, providing smart, personalized engagement across multiple channe...
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Compiled from the BounceWatch company index. We last looked at Cloudinary on 4 Apr 2026, and Iterable on 11 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
