Currency Alliance

Currency Alliance

Enabling easy and low cost partner connectivity in loyalty programs

Founded 2015 Spain

Spain 10 employees Non Equity Assistance Total: $1.74M Payments, SaaS +2

Currency Alliance is a Spain-based startup founded in 2015 with the slogan "Enabling easy and low cost partner connectivity in loyalty programs." The company aims to revolutionize the way loyalty programs operate in the current market. With the growing complexity of loyalty schemes offered by numerous brands, customers often struggle to accumulate and utilize points effectively. Currency Alliance's mission is to create a new global loyalty ecosystem that benefits both customers and brands. The company's innovative approach focuses on accelerating the customer journey to rewards by facilitating the earning and spending of points across a diverse range of brands. This not only enhances customer experiences but also provides brands with valuable insights from a broader network, enabling them to better serve their most loyal customers. Additionally, Currency Alliance aims to re-engage less frequent customers and nurture their loyalty through targeted incentives. In the startup's recent milestone, Non Equity Assistance investment was secured on 07 July 2022 with Hackquarters participating as the investor. Currency Alliance's unique proposition in the Payments, SaaS, and Trading Platform industries positions it as a promising player in the loyalty program space, with potential for significant growth and impact.

Funding Stage	Amount	Investors	Lead Investors	Date
Non Equity Assistance	Undisclosed	1	Hackquarters	07 Jul 2022
Seed Round	€320.00K	-		20 Oct 2019
Seed Round	€500.00K	1	Howzat Partners	16 Jul 2018
Seed Round	€315.00K	1	Howzat Partners	14 Feb 2018
Seed Round	€400.00K	2	Howzat Partners, VenturCap	17 Jul 2017
Seed Round	€200.00K	-		01 Jun 2016

Funding Stage

Amount

Investors

Lead Investors

Date

Non Equity Assistance

Undisclosed

Hackquarters

07 Jul 2022

Seed Round

€320.00K

20 Oct 2019

Seed Round

€500.00K

Howzat Partners

16 Jul 2018

Seed Round

€315.00K

Howzat Partners

14 Feb 2018

Seed Round

€400.00K

Howzat Partners, VenturCap

17 Jul 2017

Seed Round

€200.00K

01 Jun 2016

FAQ About Currency Alliance

Enabling easy and low cost partner connectivity in loyalty programs

Currency Alliance was founded in 2015.

Currency Alliance is headquartered in Spain.

Currency Alliance operates in Payments, SaaS, Trading Platform and CRM and Sales. Its work centres on loyalty programs, global loyalty ecosystem, customer rewards and customer loyalty.

Currency Alliance has approximately 10 employees.

Currency Alliance has completed 6 funding rounds, raising a total of $1.74M. The latest funding stage is Non Equity Assistance.

Top alternatives and competitors to Currency Alliance include Loylogic, Kalder, Tada, Xoxoday, Switchfly. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Currency Alliance and Loylogic are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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Funding Rounds & Investors (6)

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