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Cyreen logo — in-store retail media, measurably different

Cyreen

in-store retail media, measurably different

Founded 2017 Germany Germany 36 employees Unknown Total: $1.05M

General Information

Company Name Cyreen
Founded Year 2017
Location Germany Germany +2
Employees 36
Funding Stage Unknown
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Event Participation Sep 21, 2026

Cyreen's Co-Founder Benedict Boos was a speaker at NRF Retail's Big Show Europe in Paris, sharing insights on leveraging AI for decision making.

New Partnership Sep 21, 2026

Cyreen announced a partnership with EXPRESSO Deutschland GmbH & Co. KG, integrating their retail media solution into intelligent trolleys.

Program Acceptance Sep 21, 2026

Cyreen was honored to be selected for the National Retail Federation's Innovators Showcase, highlighting their innovative retail media solutions.

Growth Metrics Sep 14, 2026

Cyreen's nationwide in-store screen network includes approximately 1,000 screens in grocery and beverage retail stores.

Feature Release Sep 09, 2026

Cyreen is introducing a new technology delivering hyperpersonalized, real-time, TV-quality product advertising, capable of measuring the Diderot effect.

Major Customer Win Sep 03, 2026

An anonymous retail expert, initially skeptical, was convinced by Cyreen's C.A.P. product, praising its ability to provide measurable insights into shopper behavior in retail environments.

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About Cyreen

Cyreen, founded in 2017 and headquartered in Germany, embodies innovation in the retail media landscape with its pioneering approach to in-store advertising. The startup's slogan, "in-store retail media, measurably different," encapsulates its unique value proposition. With its core product, C.A.P. (Connecting Ad-Impressions with Purchase), Cyreen effectively bridges the gap between online and offline advertising by providing concrete metrics traditionally exclusive to digital media platforms.

Utilizing a proprietary blend of shopper, media, and purchase data, Cyreen delivers insightful analytics that enhance profitability and foster a profound understanding of consumer behavior, ensuring compliance with GDPR. The company's groundbreaking methodologies have garnered recognition, including funding and an award from the EU Commission in 2021.

Most recently, Cyreen secured an early VC investment on 01 April 2025 from Butterfly Ventures, positioning the company well for continued growth and influence in the retail sector.

Taxonomy: Retail Media, FMCG Advertising, Shopper Data Analytics, Media Impact Measurement, Data-Driven Insights, In-Store Advertising, Ad-Impressions Tracking, Offline Campaign Measurement, Consumer Behavior Analysis, Privacy-Compliant Technology, Retail Profitability Solutions, Advertising Impact Technology, Purchase Data Integration, GDPR Compliance, Innovation in Retail Advertising

Services & Products

Retail Media Solutions
Campaign Performance Analysis
In-Store Retail Media Deployment
Data Analytics for Retail

Target Customers

Retailers Marketing Agencies Consumer Brands Business Intelligence Experts

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Early VC •••••• 1
Investor
01 Apr 2025
Seed •••••• 1
Investor
01 Nov 2024
Seed •••••• 1
Investor
01 Jun 2022
Grant •••••• 1
Investor
01 Sep 2019

Cyreen Alternatives & Competitors

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Cyreen vs
Ladorian
Ladorian Spain

Empowering retailers to the full potential of their offline business

Series A
57 employees
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Compare Cyreen vs Ladorian
Cyreen vs
ASPACE
ASPACE Sweden

We turn passive screens into measurable and revenue driven marketplaces.

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Cyreen vs
Vantage
Vantage Canada

The orchestration layer for retail and commerce media

Series Unknown
86 employees
AI, Analytics
Compare Cyreen vs Vantage
Also compare with: Cyreen vs Footprints AI Footprints AI View all alternatives

FAQ About Cyreen

in-store retail media, measurably different
Cyreen was founded in 2017.
Cyreen is headquartered in Germany.
Cyreen has approximately 36 employees.
Cyreen has completed 4 funding rounds, raising a total of $1.05M. The latest funding stage is Unknown.
Cyreen offers: Retail Media Solutions, Campaign Performance Analysis, In-Store Retail Media Deployment, Data Analytics for Retail.
Top alternatives and competitors to Cyreen include Ladorian, ASPACE, Vantage, Footprints AI, NearBuzz. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Cyreen and Ladorian are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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