Ourcart, founded in 2011, is a pioneering player in the intersection of Mobile, Retail, and Marketing industries, headquartered in the United States. Their slogan, "Helping Brands Grow by Understanding Consumer Behavior at Retail," encapsulates the company's mission to revolutionize how CPG Brands leverage in-store purchase data. By converting purchase data into reliable consumer insights, Ourcart empowers brands to make data-driven decisions and enhances marketing effectiveness.
The company's innovative AI-powered platform stands out by offering capture and validation of receipt data from any retailer, ensuring verified, fraud-resistant purchase intelligence. This capability is crucial for various sectors, including CPG Brands, marketing agencies, and loyalty programs aiming to enhance campaign ROI, personalization, and speed-to-insight.
The last known investment, a $1.95M Seed Round on June 1, 2015, involved investors like Pereg Ventures, Nielsen Innovate, Whitestone Investment Fund, and Roni Michaely. This backing reflects substantial confidence in Ourcart's potential to drive significant transformation in how brands interact with consumer behavior insights.