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Ourcart logo — Helping Brands Grow by Understanding Consumer Behavior at Re...

Ourcart

Helping Brands Grow by Understanding Consumer Behavior at Retail

Founded 2011 United States United States 32 employees Seed Total: $2.85M Mobile, Retail +1

General Information

Company Name Ourcart
Founded Year 2011
Location United States United States
Employees 32
Industries Mobile, Retail, Marketing
Funding Stage Seed
Business Model B2B, Platform, DaaS
Revenue Model Subscription, Usage Based, Tiered Pricing
Social

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About Ourcart

Ourcart, founded in 2011, is a pioneering player in the intersection of Mobile, Retail, and Marketing industries, headquartered in the United States. Their slogan, "Helping Brands Grow by Understanding Consumer Behavior at Retail," encapsulates the company's mission to revolutionize how CPG Brands leverage in-store purchase data. By converting purchase data into reliable consumer insights, Ourcart empowers brands to make data-driven decisions and enhances marketing effectiveness.

The company's innovative AI-powered platform stands out by offering capture and validation of receipt data from any retailer, ensuring verified, fraud-resistant purchase intelligence. This capability is crucial for various sectors, including CPG Brands, marketing agencies, and loyalty programs aiming to enhance campaign ROI, personalization, and speed-to-insight.

The last known investment, a $1.95M Seed Round on June 1, 2015, involved investors like Pereg Ventures, Nielsen Innovate, Whitestone Investment Fund, and Roni Michaely. This backing reflects substantial confidence in Ourcart's potential to drive significant transformation in how brands interact with consumer behavior insights.

Business keywords: AI-powered Platform, Receipt Data Validation, CPG Marketing, Retail Purchase Intelligence, Consumer Behavior Analysis, First-party Data, Shopper Insights, Loyalty Programs, Retail Media, Digital Promotions, Fraud-resistant Purchase Data, SKU and GTIN Analysis, Consumer Engagement

Services & Products

Purchase Data Capture
Receipt Validation
Fraud Prevention
Real-time Purchase Reporting

Target Customers

CPG Brands Marketing Agencies Loyalty Programs Retailers

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round $1.95M 5
Pereg Ventures Nielsen Innovate Whitestone Investment Fund
Pereg Ventures, Nielsen Innovate +3
01 Jun 2015
Seed Round $900.00K 2
New York Angels Nielsen Innovate
New York Angels, Nielsen Innovate
01 Jul 2013

Ourcart Alternatives & Competitors

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Ourcart vs
QUMPARA
QUMPARA Turkey

A Digital Wallet, For Physical Commerce.

Non Equity Assistance
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Ourcart vs
Creative Channel Services
Creative Channel Services United States

Deliver More Than A Purchase

179 employees
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Ourcart vs
Pairzon
Pairzon Israel

Pairzon gives Retail Marketers the power to see the future, every day.

Seed
12 employees
Advertising, Analytics
Also compare with: Ourcart vs Justsnap Justsnap View all alternatives

FAQ About Ourcart

Helping Brands Grow by Understanding Consumer Behavior at Retail
Ourcart was founded in 2011.
Ourcart is headquartered in United States.
Ourcart operates in Mobile, Retail and Marketing. Its work centres on AI-powered Platform, Receipt Data Validation, CPG Marketing and Retail Purchase Intelligence. Its customers include CPG Brands, Marketing Agencies and Loyalty Programs.
Ourcart has a B2B, Platform and DaaS business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
Ourcart has approximately 32 employees.
Ourcart has completed 2 funding rounds, raising a total of $2.85M. The latest funding stage is Seed.
Ourcart offers: Purchase Data Capture, Receipt Validation, Fraud Prevention, Real-time Purchase Reporting.
Top alternatives and competitors to Ourcart include QUMPARA, Creative Channel Services, Pairzon, Justsnap, IRI. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Ourcart and QUMPARA are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Ourcart, https://bouncewatch.com/company/ourcart, updated 7 April 2026. When citing, please name BounceWatch and link this page.

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