Extend logo — Behavior-based Shopper Operations

Extend

Behavior-based Shopper Operations

Founded 2019 United States San Francisco, United States 304 employees Series C Total: $320.40M E-Commerce, Insurtech +1

General Information

Company Name Extend
Founded Year 2019
Location United States San Francisco, United States
Founders / Decision Makers
Team member
Employees 304
Industries E-Commerce, Insurtech, Retail
Funding Stage Series C
Social

BounceWatch is an independent company data service, not affiliated with Extend. To contact Extend, visit extend.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does Extend compare?

A PDF of Extend and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting Extend soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

About Extend

Extend, founded in 2019 and headquartered in the United States, is transforming the e-commerce and insurtech industries with its advanced warranty solutions. Under the slogan "Product & Shipping Protection | For the Love of Stuff," the company simplifies the process for merchants to offer extended warranties and plans via seamless API integrations with major platforms like Shopify, Magento, and Salesforce Commerce Cloud.

Their intelligent decision engine, driven by machine learning, optimizes warranty offers in real time to boost conversions and maximize revenue. Additionally, Extend enhances customer satisfaction by handling all purchase and warranty details, eliminating the need for physical receipts, and facilitating a straightforward 2/7 claims experience.

With a strong financial backing from notable investors such as American Express Ventures and SoftBank Vision Fund, Extend raised a significant $260 million in a Series C round on May 18, 2021. This funding supports their mission to improve customer experiences while boosting merchant revenue.

Business keywords: Extended Warranties, API Integration, eCommerce Solutions, Digital Experience, Customer Support, Warranty Optimization, Real-time Decision Engine, eCommerce Applications, Claim Processing, Shopify Integration, Magento Integration, Salesforce Commerce Cloud, BigCommerce Integration, Custom API Solutions

Services & Products

Product Protection Plans
Automated Claims Processing
AI-driven Fraud Detection
Seamless Returns and Exchanges
Shipping Protection

Target Customers

Merchants E-commerce Platforms Retail Businesses

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series C $260.00M 10
American Express Ventures, GreatPoint Ventures +8
18 May 2021
Series B $40.00M 4
GreatPoint Ventures, Meritech Capital Partners +2
15 Oct 2020
Series A $16.40M 9
GreatPoint Ventures, Lightbank +7
06 Nov 2019
Seed Round $4.00M 3
Graph Ventures, Lightbank +1
07 Jan 2019

Extend Alternatives & Competitors

View All Alternatives
Extend vs
Anycover
Anycover Singapore

Modern product protection for e-commerce.

Pre-Seed
10 employees
E-Commerce, Insurtech
Extend vs
Root
Root United Kingdom

The proven API-first insurance platform to build, launch and manage digital insurance products

Venture round
136 employees
API, Financial Services
Extend vs
Elrego
Elrego Israel

Connecting brands and customers, through warranties

2-10 employees
Insurance, Insurtech

FAQ About Extend

Behavior-based Shopper Operations
Extend was founded in 2019.
Extend is headquartered in San Francisco, United States.
Extend operates in E-Commerce, Insurtech and Retail. Its work centres on Extended Warranties, API Integration, eCommerce Solutions and Digital Experience. Its customers include Merchants, E-commerce Platforms and Retail Businesses.
Extend has approximately 304 employees.
Extend has completed 4 funding rounds, raising a total of $320.40M. The latest funding stage is Series C.
Extend offers: Product Protection Plans, Automated Claims Processing, AI-driven Fraud Detection, Seamless Returns and Exchanges, Shipping Protection.
Top alternatives and competitors to Extend include Anycover, Root, Elrego, Pockyt, Vue Storefront. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Extend and Anycover are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Extend, https://bouncewatch.com/company/extend, updated 20 May 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Book a demo 30 minutes