Extend, founded in 2019 and headquartered in the United States, is transforming the e-commerce and insurtech industries with its advanced warranty solutions. Under the slogan "Product & Shipping Protection | For the Love of Stuff," the company simplifies the process for merchants to offer extended warranties and plans via seamless API integrations with major platforms like Shopify, Magento, and Salesforce Commerce Cloud.
Their intelligent decision engine, driven by machine learning, optimizes warranty offers in real time to boost conversions and maximize revenue. Additionally, Extend enhances customer satisfaction by handling all purchase and warranty details, eliminating the need for physical receipts, and facilitating a straightforward 2/7 claims experience.
With a strong financial backing from notable investors such as American Express Ventures and SoftBank Vision Fund, Extend raised a significant $260 million in a Series C round on May 18, 2021. This funding supports their mission to improve customer experiences while boosting merchant revenue.