London, United Kingdom
Abound is a United Kingdom based financial services startup, established in 2020. This company, which operates under the trading name of Fintern Ltd., has garnered attention for its approach to lending. Unlike many lenders that solely focus on credit scores, Abound considers a broader financial context, taking into account income, expenditure, and financial stability. This unique strategy allows them to offer loans ranging from £1,000 to £20,000 for up to 5 years, with a representative 25.8% APR.
The company's recent achievement includes a significant £250.00M debt financing investment secured on 27 March 2025, with Deutsche Bank standing out as the key investor. This substantial investment is indicative of the confidence Deutsche Bank has in Abound's vision and potential for growth within the financial services and lending industry. With this level of funding, Abound is poised to further expand its operations and cement its position as a disruptive force in the lending and investment landscape.
In a market where traditional credit assessments dominate, Abound has established itself as a player that takes a more holistic view of an individual's financial situation. This approach, characterized by their slogan, "Some loans are only about your credit score. Ours are about you," clearly encapsulates their commitment to a customer-centric lending model, an ethos that has the potential to resonate well with the market and drive further success.
