Folyo GmbH

Folyo GmbH is a German startup founded in 2016. The company specializes in Outdoor Advertising on Ridesharing cars and emphasizes Performance Driven Out of Home. Folyo offers trackable and measurable campaigns by combining real-time big data and ground truth information. For advertisers, the platform provides real-time tracking and campaign performance metrics, payment based on performance, flexibility in campaign location, and easy setup through the Folyo Dashboard. Ridesharing companies and professional drivers can benefit from an additional income of 300 – 500 Euro per month and per car, and they also get paid per driven mile within the campaign area. Folyo's approach integrates state-of-the-art technology for measurement, including floating phone analytics, object detection, open data, and machine learning. The company's last investment was a €200.00K grant investment on 10 April 2018.