Sweden
Greenfood Group is a prominent player in the healthy convenience food sector, with a strong emphasis on making healthy food tastier, simpler, better, and more affordable. Established in 2009, Greenfood has solidified its position as one of northern Europe’s leading groups in this space over its 50-year history. The company has been at the forefront of food tech revolution and has rapidly embraced digital transformation to enhance customer and consumer experiences. With approximately 1,500 employees, Greenfood operates across Sweden, Finland, Denmark, Germany, France, and Spain, serving some of the most prominent companies in the food retail, convenience, and HoReCa sectors. Its diverse offering spans from fresh fruits and vegetables to vegan products, sandwiches, wraps, and the innovative salad bar concept, Picadeli.
The venture capital landscape also plays a role in Greenfood’s growth story, with the last investment being a Venture Round secured on 01 January 2016. This round saw participation from Nordic Capital, further underpinning the confidence that high-profile investors have in the company’s potential and market positioning.
For further details, visit www.greenfood.se.
Champion Foods LLC
SIRPLUS