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GWI logo — Here to show you how consumers think.

GWI

Here to show you how consumers think.

Founded 2009 United Kingdom London, United Kingdom 751 employees Series B Total: $173.00M Advertising, Analytics +2

General Information

Company Name GWI
Founded Year 2009
Location United Kingdom London, United Kingdom
Founders / Decision Makers
Team member
Employees 751
Industries Advertising, Analytics, Information Technology +1
Funding Stage Series B
Social

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About GWI

GWI is a target audience company that offers a unique approach to consumer insights. With a flagship study representing over 2 billion people globally, the company provides profound insights into consumer behaviors, ideals, and perceptions. Being trusted by the world's largest and smallest brands, marketing agencies, and media organizations, GWI collaborates with renowned entities such as Twitter, Google, Spotify, WPP, IPG, and Omnicom Group.

Founded in 2009 and headquartered in the United Kingdom, GWI recently secured a significant £133.00M Series B investment from Permira in February 2022. Alongside its one-of-a-kind platform, the company offers customized services, enabling tailored research across 53 countries, reflecting its continuous growth and commitment to providing exceptional consumer insights.

Business keywords: Consumer Insights, Market Research, Audience Profiling, Custom Research Solutions, Brand Collaboration, Digital Consumer Behavior, Media Insights, Mobile-first Surveys, Global Audience Analysis

Services & Products

Market Research Services
Consumer Research Platform
AI Market Research - GWI Spark
Data-driven Insights
Data Analysis and Reporting
API Integrations
Content Marketing Solutions
Media Planning Solutions

Target Customers

Agencies Finance Gaming Media Retail Sports Businesses Marketers Data Intelligence Specialists Content Strategists

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Series B £133.00M 1
Permira
Permira
01 Feb 2022
Series A $40.00M 1
Stripes
Stripes
25 Jul 2018

GWI Alternatives & Competitors

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GWI vs
Comscore, Inc.
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GWI vs
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GWI vs
Kimola
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FAQ About GWI

Here to show you how consumers think.
GWI was founded in 2009.
GWI is headquartered in London, United Kingdom.
GWI operates in Advertising, Analytics, Information Technology and Marketing. Its work centres on Consumer Insights, Market Research, Audience Profiling and Custom Research Solutions. Its customers include Agencies, Finance and Gaming.
GWI has approximately 751 employees.
GWI has completed 2 funding rounds, raising a total of $173.00M. The latest funding stage is Series B.
GWI offers: Market Research Services, Consumer Research Platform, AI Market Research - GWI Spark, Data-driven Insights, Data Analysis and Reporting, API Integrations, Content Marketing Solutions, Media Planning Solutions, Partnerships & Sponsorships Insights.
Top alternatives and competitors to GWI include Comscore, Inc., Panel ViewPoint, Kimola, Macromill, Pollfish. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
GWI and Comscore, Inc. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for GWI, https://bouncewatch.com/company/gwi, updated 12 June 2025. When citing, please name BounceWatch and link this page.

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