HERO® logo — The #1 Virtual Shopping platform. 
Acquired by Klarna.

HERO®

The #1 Virtual Shopping platform. Acquired by Klarna.

Founded 2015 United States New York, United States 343 employees Acquired Total: $173.02M

General Information

Company Name HERO®
Founded Year 2015
Location United States New York, United States +2
Founders / Decision Makers
Team member Team member
Employees 343
Funding Stage Acquired

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About HERO®

HERO®, founded in 2015, has become a leading entity in the virtual shopping industry. As the self-proclaimed #1 Virtual Shopping platform, it has carved a niche in redefining online retail experiences by providing an immersive and interactive shopping environment.

The company, headquartered in the United States, caught significant attention when it was acquired by Klarna on 01 July 2021 for an impressive acquisition amount of $160.00M, signaling its robust market presence and potential for further growth.

While specific industry categories are not listed, HERO®'s strategic alignment with Klarna, a renowned global payment solutions provider, suggests its pivotal role in enhancing e-commerce capabilities. This acquisition reflects both organizations' commitment to evolving the digital shopping landscape and indicates strong confidence in HERO®'s product innovation and market reach.

Taxonomy: virtual shopping, social shopping, conversational commerce, m-commerce, live shopping, retail technology, omnichannel retail, retail innovation, shopper engagement, conversational shopping, commerce technology, physically integrated e-commerce, consumer inspiration

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition •••••• 1
Investor
01 Jul 2021
Unknown •••••• - 01 Sep 2020
Series A •••••• 3
Investor Investor Investor
01 Aug 2019
Seed •••••• - 01 Apr 2019
Early VC •••••• 1 •••• •••• 01 Jan 2019

View All 6 Funding Rounds

HERO® Alternatives & Competitors

HERO® vs
Wisho
Wisho Turkey

Live Stream Shopping

1 employees
E-Commerce, Retail
HERO® vs
Cartonomy
Cartonomy United States

The social network for online shopping.

Seed
2 employees
E-Commerce
HERO® vs

Capture and share your real-world shopping moments with an app that makes finding great buys somethi...

Angel
E-Commerce, Mobile

FAQ About HERO®

The #1 Virtual Shopping platform. Acquired by Klarna.
HERO® was founded in 2015.
HERO® is headquartered in New York, United States.
HERO® has approximately 343 employees.
HERO® has completed 6 funding rounds, raising a total of $173.02M. The latest funding stage is Acquired.
Top alternatives and competitors to HERO® include Wisho, Cartonomy, Foundshopping.com, WOWSHOP SDN BHD, Q-Zero. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
HERO® and Wisho are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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