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Heroes logo — Heroes buys, operates, and scales baby consumer brands

Heroes

Heroes buys, operates, and scales baby consumer brands

Founded 2020 United Kingdom London, United Kingdom 177 employees Series A Total: $322.00M E-Commerce, Internet +1

General Information

Company Name Heroes
Founded Year 2020
Location United Kingdom London, United Kingdom +3
Employees 177
Industries E-Commerce, Internet, Marketplaces
Funding Stage Series A
Social

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About Heroes

Heroes, founded in 2020 and headquartered in the United Kingdom, is strategically positioned within the E-Commerce and Marketplaces industries. The company specializes in acquiring, operating, and scaling baby consumer brands, embodying the slogan, "Heroes buys, operates, and scales baby consumer brands."

The company has carved out a niche by integrating operational excellence with a strong customer-centric approach, thereby enhancing the lives of families globally. Heroes targets brands with stellar customer reviews and those frequently leading bestseller lists in high-growth sectors.

A crucial milestone was its $57.00M Series A investment secured on 25 February 2022, backed by prominent investors such as 360 Capital, Fuel Ventures, Proof VC, DIP Capital, HOF Capital, Upper90, and Sprint VC. These investments underscore confidence in Heroes' ability to champion scalable growth in the consumer product space.

Taxonomy: baby consumer brands, multi-brand development, operational excellence, customer-centricity, global marketplaces, technology-driven e-commerce, brand acquisition, brand scaling, Amazon FBA, customer reviews, bestseller lists, high-growth niches, category-winning products, e-commerce operations

Services & Products

brand acquisition
brand operations
scaling small and medium-sized brands
global marketplace presence

Target Customers

families parents children entrepreneurs

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series A •••••• 7
Investor Investor Investor Investor Investor Investor Investor
25 Feb 2022
Debt Financing •••••• 1
Investor
31 Aug 2021
Venture Round •••••• 2
Investor
•••• •••• 		11 Nov 2020

Latest News

View All
Thrasio, once king of e-commerce aggregation, files for Ch.11 — Techcrunch
Thrasio, once king of e-commerce aggregation, files for Ch.11
Techcrunch Feb 28, 2024
CEOs depart aggregator unicorn SellerX – after taking at least $14m off the table — Sifted
CEOs depart aggregator unicorn SellerX – after taking at least $14m off the table
Sifted Jun 19, 2024

Heroes Alternatives & Competitors

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Heroes vs
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Heroes vs
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FAQ About Heroes

Heroes buys, operates, and scales baby consumer brands
Heroes was founded in 2020.
Heroes is headquartered in London, United Kingdom.
Heroes operates in the following industries: E-Commerce, Internet, Marketplaces.
Heroes has approximately 177 employees.
Heroes has completed 3 funding rounds, raising a total of $322.00M. The latest funding stage is Series A.
Heroes offers: brand acquisition, brand operations, scaling small and medium-sized brands, global marketplace presence.
Top alternatives and competitors to Heroes include TalentPop, Yuty®, CM Commerce, Omneo, FERMÀT. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Heroes and TalentPop are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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