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Heroes logo — Heroes buys, operates, and scales baby consumer brands

Heroes

Heroes buys, operates, and scales baby consumer brands

Founded 2020 United Kingdom London, United Kingdom 183 employees Series A Total: $322.00M E-Commerce, Internet +1

General Information

Company Name Heroes
Founded Year 2020
Location United Kingdom London, United Kingdom
Employees 183
Industries E-Commerce, Internet, Marketplaces
Funding Stage Series A
Business Model B2C, E Commerce, B2B
Revenue Model Product Sales, Marketplace Fee
Social

BounceWatch is an independent company data service, not affiliated with Heroes. To contact Heroes, visit makeheroes.co.

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About Heroes

Heroes, founded in 2020 and headquartered in the United Kingdom, is strategically positioned within the E-Commerce and Marketplaces industries. The company specializes in acquiring, operating, and scaling baby consumer brands, embodying the slogan, "Heroes buys, operates, and scales baby consumer brands."

The company has carved out a niche by integrating operational excellence with a strong customer-centric approach, thereby enhancing the lives of families globally. Heroes targets brands with stellar customer reviews and those frequently leading bestseller lists in high-growth sectors.

A crucial milestone was its $57.00M Series A investment secured on 25 February 2022, backed by prominent investors such as 360 Capital, Fuel Ventures, Proof VC, DIP Capital, HOF Capital, Upper90, and Sprint VC. These investments underscore confidence in Heroes' ability to champion scalable growth in the consumer product space.

Business keywords: baby consumer brands, multi-brand development, operational excellence, customer-centricity, global marketplaces, technology-driven e-commerce, brand acquisition, brand scaling, Amazon FBA, customer reviews, bestseller lists, high-growth niches, category-winning products, e-commerce operations

Services & Products

brand acquisition
brand operations
scaling small and medium-sized brands
global marketplace presence

Target Customers

families parents children entrepreneurs

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $57.00M 7
360 Capital Fuel Ventures Proof VC
360 Capital, Fuel Ventures +5
25 Feb 2022
Debt Financing $200.00M 1
Crayhill Capital Management
Crayhill Capital Management
31 Aug 2021
Venture Round $65.00M 2
360 Capital
360 Capital, Matt Robinson
11 Nov 2020

Latest News

View All
CEOs depart aggregator unicorn SellerX – after taking at least $14m off the table — Sifted
CEOs depart aggregator unicorn SellerX – after taking at least $14m off the table
Sifted Jun 19, 2024
Thrasio, once king of e-commerce aggregation, files for Ch.11 — Techcrunch
Thrasio, once king of e-commerce aggregation, files for Ch.11
Techcrunch Feb 28, 2024

Heroes Alternatives & Competitors

View All Alternatives
Heroes vs
Razor Group
Razor Group Germany

We are building a global eCommerce powerhouse.

Series D
179 employees
E-Commerce, Internet
Compare Heroes vs Razor Group
Heroes vs
eBrands
eBrands Finland

Connecting Brands with Global Commerce. #GlobalReach #Retail #Ecom

Venture round
76 employees
Consumer Goods, E-Commerce
Compare Heroes vs eBrands
Heroes vs
BrandHero
BrandHero Portugal

We acquire, operate & optimize e-commerce brands so sellers can focus on their next dream.

76 employees
E-Commerce, Internet
View all alternatives

FAQ About Heroes

Heroes buys, operates, and scales baby consumer brands
Heroes was founded in 2020.
Heroes is headquartered in London, United Kingdom.
Heroes operates in E-Commerce, Internet and Marketplaces. Its work centres on baby consumer brands, multi-brand development, operational excellence and customer-centricity. Its customers include families, parents and children.
Heroes has a B2C, E Commerce and B2B business model. Its revenue comes from Product Sales and Marketplace Fee.
Heroes has approximately 183 employees.
Heroes has completed 3 funding rounds, raising a total of $322.00M. The latest funding stage is Series A.
Heroes offers: brand acquisition, brand operations, scaling small and medium-sized brands, global marketplace presence.
Top alternatives and competitors to Heroes include Razor Group, eBrands, BrandHero, StarMerx International Inc.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Heroes and Razor Group are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Heroes, https://bouncewatch.com/company/heroes, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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