eBrands vs Heroes

eBrands logo

eBrands

Connecting Brands with Global Commerce. #GlobalReach #Retail #Ecom

76 employees · est. 2020 · Helsinki, Finland

VS
Heroes logo

Heroes

Heroes buys, operates, and scales baby consumer brands

183 employees · est. 2020 · London, United Kingdom

Side-by-Side Comparison

eBrands Heroes
Founded
2020 2020
Headquarters
Helsinki, Finland London, United Kingdom
Employees
76 183
Industry
Consumer Goods, E-Commerce, Information Technology E-Commerce, Internet, Marketplaces
Funding Stage
Venture round Series A
Total Funding
$28.27M $322.00M
Funding Rounds
5 3
Services
online marketplace sales, direct-to-consumer shipping, retail channel expansion, international logistics and fulfillment, brand marketing and growth strategy, compliance management brand acquisition, brand operations, scaling small and medium-sized brands, global marketplace presence
Target Customers
brands seeking global expansion, e-commerce businesses, retailers, consumer goods manufacturers, startup brands, established brands, companies with international shipping needs families, parents, children, entrepreneurs
Taxonomy
Consumer BrandsGlobalReachTech-drivenBrand ExpansionSports IndustryBeauty Industry +7 Baby Consumer BrandsMulti-brand DevelopmentOperational ExcellenceCustomer-centricityGlobal MarketplacesTechnology-driven E-commerce +8
Website
ebrands.com makeheroes.co
eBrands logo

About eBrands

eBrands is a platform that aims to help consumer brands expand globally through e-commerce, with a focus on the US and Europe markets. Their mission is to drive sales for their own as well as partner brands, ultimately making a positive impact on a billion lives with sustainable and purpose-driven p...

Heroes logo

About Heroes

Heroes, founded in 2020 and headquartered in the United Kingdom, is strategically positioned within the E-Commerce and Marketplaces industries. The company specializes in acquiring, operating, and scaling baby consumer brands, embodying the slogan, "Heroes buys, operates, and scales baby consumer br...

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Frequently Asked Questions

eBrands was founded in 2020, based in Helsinki, Finland, with 76 employees. eBrands is a platform that aims to help consumer brands expand globally through e-commerce, with a focus on the US and Europe markets. Their mission is to drive sales for their own as well as partner. Heroes was founded in 2020, based in London, United Kingdom, with 183 employees. Heroes, founded in 2020 and headquartered in the United Kingdom, is strategically positioned within the E-Commerce and Marketplaces industries. The company specializes in acquiring, operating, and sca.
eBrands has raised $28.27M and Heroes $322.00M. Latest stage: eBrands Venture round, Heroes Series A.
Both work in E-Commerce, Internet and Marketplaces and list amazon fba among their focus areas.

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Compiled from the BounceWatch company index. We last looked at eBrands on 13 Apr 2025, and Heroes on 1 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.

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