Highlight

Highlight

Next-gen in-home product testing. Leveraging tech to offer agile, targeted, robust product insights.

Founded 2020

New York, United States 89 employees Series A Total: $26.20M Information Technology, Marketing

Highlight is an in-home product testing platform founded in 2021 with the slogan "Next-gen in-home product testing. Leveraging tech to offer agile, targeted, robust product insights." The company aims to provide efficient and effective product research by streamlining processes from recruit to data set. They facilitate the logistics of getting products to target customers, catering to specific demographics such as cat-owning millennials or women over 50 in California with oily skin looking for retinol. With its focus in the Information Technology sector and headquartered in the United States, Highlight secured its latest round of funding in the form of a Series A investment on 23 August 2023. The investment was led by Eudemian Ventures, HearstLab, and Jag Bath, signaling confidence from notable investors in the potential of the company. This investment reflects the market's interest in innovative solutions that utilize technology for targeted and agile product insights, positioning Highlight as a promising player in the industry.

Funding Stage	Amount	Investors	Lead Investors	Date
Series A	Undisclosed	3	Eudemian Ventures, HearstLab +1	23 Aug 2023
Series A	$18.00M	6	GS Futures, Acre Venture Partners +4	16 Aug 2023
Seed Round	Undisclosed	1	Alumni Ventures	15 May 2023
Seed Round	$7.00M	-		15 Mar 2022
Seed Round	$1.20M	-		18 Nov 2020

Funding Stage

Amount

Investors

Lead Investors

Date

Series A

Undisclosed

Eudemian Ventures, HearstLab +1

23 Aug 2023

Series A

$18.00M

GS Futures, Acre Venture Partners +4

16 Aug 2023

Seed Round

Undisclosed

Alumni Ventures

15 May 2023

Seed Round

$7.00M

15 Mar 2022

Seed Round

$1.20M

18 Nov 2020

FAQ About Highlight

Next-gen in-home product testing. Leveraging tech to offer agile, targeted, robust product insights.

Highlight was founded in 2020.

Highlight is headquartered in New York, United States.

Highlight operates in Information Technology and Marketing. Its work centres on in-home product testing, tech, agile research and targeted insights.

Highlight has approximately 89 employees.

Highlight has completed 5 funding rounds, raising a total of $26.20M. The latest funding stage is Series A.

Top alternatives and competitors to Highlight include DISQO, GutCheck - a Toluna Company, Pollfish, Worthix, quantilope. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Highlight and DISQO are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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