GutCheck - a Toluna Company vs Highlight
GutCheck - a Toluna Company
Human-centric, tech-enabled research for the world’s most innovative brands
49 employees · est. 2009 · Denver, United States
Highlight
Next-gen in-home product testing. Leveraging tech to offer agile, targeted, robust product insights
89 employees · est. 2020 · New York, United States
GutCheck - a Toluna Company is the older company (2009 vs 2020); Highlight is the larger of the two.
Side-by-Side Comparison
| Metric | GutCheck - a Toluna Company | Highlight |
|---|---|---|
| Founded | ||
| Founded | 2009 older | 2020 |
| Headquarters | ||
| Headquarters | Denver, United States | New York, United States |
| Employees | ||
| Employees | 49 | 89 larger |
| Industry | ||
| Industry | Information Technology, Marketing | Information Technology, Marketing |
| Funding Stage | ||
| Funding Stage | Debt Financing | Series A |
| Total Funding | ||
| Total Funding | $24.00M | $26.20M |
| Funding Rounds | ||
| Funding Rounds | 7 | 5 |
| Taxonomy | ||
| Taxonomy | Market ResearchConsumer InsightsBrand & Advertising StudiesInnovationOnline Market ResearchAgile Insights +3 | In-home Product TestingTechAgile ResearchTargeted InsightsRecruitmentCustomer Targeting +6 |
| Website | ||
| Website | gutcheckit.com | letshighlight.com |
About GutCheck - a Toluna Company
GutCheck is a company that specializes in providing human-centric, tech-enabled research for the world’s most innovative brands. Founded in 2009, the company has been delivering innovative research services to its clients. In October 2023, GutCheck became a part of the Toluna family, marking an exci...
About Highlight
Highlight is an in-home product testing platform founded in 2021 with the slogan "Next-gen in-home product testing. Leveraging tech to offer agile, targeted, robust product insights." The company aims to provide efficient and effective product research by streamlining processes from recruit to data...
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Compiled from the BounceWatch company index. We last looked at GutCheck - a Toluna Company on 12 Sep 2024, and Highlight on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
